Technology roadmapping: turning hype into a systematic process Online publication date: Mon, 16-Feb-2009
by Axel Zweck, Dirk Holtmannspotter
International Journal of Technology Intelligence and Planning (IJTIP), Vol. 5, No. 1, 2009
Abstract: Technology roadmapping is both en vogue and understood in widely differing ways. In our view, two aspects are most characteristic: first, a roadmap is a specific presentation form of data, information and analyses, which is particularly vivid and easy to grasp. Second, if ease of implementation is desired, a roadmap should be the outcome of a social, consensus building process, which connects an expected future (descriptive) with a desired future (normative). A roadmap becomes easy to implement if it has been influenced and accepted in the course of the roadmapping process by those who will be involved in the implementation.
Online publication date: Mon, 16-Feb-2009
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