The full text of this article:
Winning over equals: insights from Bhagwad Geeta (Krishna–Arjuna framework)
by S.P. Parashar
International Journal of Indian Culture and Business Management (IJICBM), Vol. 1, No. 3, 2008
Abstract: Sun Tzu's The Art of War, written in the 6th Century BC, is popularly considered the most classic treatise on strategy of winning. The Bhagwad Geeta, a book from India dated 5000 years ago, provides a simple but profound Krishna–Arjuna framework for winning. This paper explains the Krishna–Arjuna framework for winning over equal competitors and discusses its relevance for global businesses. This framework suggests that winning over equal competitors quintessentially requires 'right positioning (visioning) and focused action'. The Mind–Body Diagnostic framework for building a winning organisation (Sathe and Smart, 1997) is quite close to the Krishna–Arjuna framework.
is only available to individual subscribers or to users at subscribing institutions.
Please re-direct your browser by clicking on this Inderscience Online Journals link, to access the full-text of this article.
Pay per view: If you are not a Subscriber and you just want to read the full contents of this article, please click here to purchase online access to the full-text of this article. Please allow 3 days + mailing time. Current price for article is Thirty Euros (€30)
Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Indian Culture and Business Management (IJICBM) journal, that have been redirected here, please check if you have a registered username/password subscription with Inderscience. If that is the case, please Login:
If you are not yet a Subscriber to International Journal of Indian Culture and Business Management (IJICBM) journal, you can subscribe by following a few simple and quick steps. A subscription will give you complete access to all articles in the current issue, as well as to all articles in the previous three years, where applicable. Click here to subscribe.
Should you experience further difficulties or have any enquiries, please email email@example.com