Image on the internet: inter-organisational isomorphism in image management by professional soccer clubs Online publication date: Mon, 18-Feb-2008
by Kai Lamertz, Michael Carney, Francois Bastien
International Journal of Sport Management and Marketing (IJSMM), Vol. 3, No. 3, 2008
Abstract: A Professional Sport Organizations (PSO) faces the unique challenge of balancing the commercial interests of a business operation with the expressive identification by its fans and stakeholders. As these organisations move onto the global stage, the internet constitutes a powerful medium for managing this challenge because it allows for the simultaneous projection of different organisational images to different audiences. In this paper, we develop a theory of image communication by PSOs using neo-institutional theory and show that inter-organisational homogeneity dominates the way in which English soccer clubs use their websites to communicate about their images to industry, fans, and community stakeholders. Our results suggest that PSOs underutilise the potential for image differentiation offered by the internet.
Online publication date: Mon, 18-Feb-2008
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Sport Management and Marketing (IJSMM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email firstname.lastname@example.org