Broadcasting technology and its influence on sport broadcaster inter-organisational relationship formation Online publication date: Mon, 18-Feb-2008
by Paul Turner, David Shilbury
International Journal of Sport Management and Marketing (IJSMM), Vol. 3, No. 3, 2008
Abstract: Technical developments in television have resulted in major changes to the delivery of sport. One significant change is the development of relationships between clubs and sport broadcasters. This research identified the technology that is emerging in sport broadcasting, and the impact that this technology has on the potential for Inter-Organisational Relationship (IOR) formation between sport broadcasters and Australian-based professional football clubs, taken from the perspective of the sport broadcaster. Six preconditions for IOR formation were considered, including uncertainty, knowledge/expertise, resource acquisition, adaptive efficiency, regulation and strategic enhancement. In-depth interviews with senior managers of eight sport broadcasting organisations were undertaken with the resulting data analysed, and the emergent themes identified. Results indicate that sport broadcasters were not willing to enter into IORs with professional football clubs.
Online publication date: Mon, 18-Feb-2008
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