The full text of this article

 

Consumer response to seasonal clearance sales: experimental analysis of consumer personality traits in self-service stores
by Rajagopal
Global Business and Economics Review (GBER), Vol. 10, No. 1, 2008

 

Abstract: Consumer responses to clearance sales, both in terms of consumer satisfaction with the decision process and in terms of subsequent store-choice behaviour, have been analysed in this paper through four controlled experiments conducted in Mexico in reference to consumer choice and decision-satisfaction variables. The results suggest that the consumer response to clearance sales is driven to a large extent by two factors: the effect of a clearance sale on the available options of goods and the degree of store loyalty. Overall, the discussion of results of the four studies presented in the paper demonstrates that the consumer response to clearance sales, both in terms of decision-satisfaction levels and of attractiveness of retail stores, is strongly influenced by the variables of price sensitivity, attractiveness of products, loyalty and perceived value of available brands.

Online publication date: Thu, 24-Jan-2008

 

is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

 
Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

 
Complimentary Subscribers, Editors or Members of the Editorial Board of the Global Business and Economics Review (GBER):
Login with your Inderscience username and password:

 

    Username:        Password:         

Forgotten your password?


 
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

 
If you still need assistance, please email subs@inderscience.com