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The cross-functional coordination between operations, marketing, purchasing and engineering and the impact on performance
by Amelia S. Carr, Hale Kaynak, Senthilkumar Muthusamy
International Journal of Manufacturing Technology and Management (IJMTM), Vol. 13, No. 1, 2008

 

Abstract: This paper is a study of the coordination capability between operations and other functional areas within the firm. The paper examines a number of relationships with respect to cross-functional coordination and performance. Using a random sample of 231 firms, five hypotheses are tested. Structural equation modelling is used to test the relationships depicted in the research model. The results indicate that firms can benefit from the cross-functional coordination between operations, marketing, engineering and purchasing.

Online publication date: Sun, 02-Dec-2007

 

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