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Assessing the impact of sports mega-events in transition economies: EURO 2012 in Poland and Ukraine
by Brad R. Humphreys, Szymon Prokopowicz
International Journal of Sport Management and Marketing (IJSMM), Vol. 2, No. 5/6, 2007

 

Abstract: Developing economies have increasing interest in hosting sports mega-events. Poland and Ukraine are the finalists to host the Union of European Football Associations (UEFA) 2012 Football Championship. Although the event will attract a large number of spectators and television viewers, a simple cost benefit analysis indicates that the costs of hosting the event will exceed the direct economic impact related to increased tourist spending by a wide margin and the presence of positive benefits depends on benefits from factors like improvements in the transportation infrastructure. Sports mega-events may not be effective regional economic development vehicles in transition economies.

 

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