Twitter as a communication tool in the Germanwings and Ebola crises in Europe: analysis and protocol for effective communication management Online publication date:: Tue, 06-Oct-2020
by Carles Pont-Sorribes; Guillem Suau-Gomila; Salvador Percastre-Mendizábal
International Journal of Emergency Management (IJEM), Vol. 16, No. 1, 2020
Abstract: We investigated Twitter communications by the media and institutions regarding two emergency situations which had a major impact in Europe: the accident of Germanwings Flight 9525 in the French Alps on 24 March, 2015, and Ebola infection of Teresa Romero, a nursing assistant at the Hospital Carlos III in Madrid, reported on 6 October, 2014. Our methodology was based on a new tool called top discussion indicator (TDI). Our results indicate that media and institutions do not exploit all the possibilities offered by Twitter. We propose a decalogue of recommendations aimed at improving use of Twitter and ensuring greater communicative efficacy.
Online publication date:: Tue, 06-Oct-2020
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