Consumer adoption of mobile payments: a distinctive analysis between China and Malaysia
by Phuah Kit Teng; Bernard Lim Jit Heng; Siti Intan Nurdiana Wong Abdullah; Wong Tsu Ping; Xie Jing Yao
International Journal of Business Continuity and Risk Management (IJBCRM), Vol. 10, No. 2/3, 2020

Abstract: The adoption of mobile payment is still rather new for an emerging economy like Malaysia whereby cashless payment has yet to be fully accepted by the vast majority. There is still a lack of studies found on the cross-country differences between China and Malaysia, thus, this study attempted to compare the adoption of mobile payment between these two countries to identify the differences in mobile payment adoption using theory of reasoned action and technology of acceptance model. Consumers from Nanjing, China and Klang Valley, Malaysia were selected for this study. A total of 384 respondents from each country were surveyed using personal administered questionnaire. Among the four factors, perceived security seems to differ for the two countries and the study provide a new insight to researchers and market practitioners in terms of analysing the adoption of mobile payment in future.

Online publication date:: Wed, 15-Jul-2020

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