A new driver of farmers' entrepreneurial intention: findings from e-commerce poverty alleviation Online publication date:: Tue, 03-Mar-2020
by Feiyan Han; Bo Li
World Review of Entrepreneurship, Management and Sustainable Development (WREMSD), Vol. 16, No. 1, 2020
Abstract: E-commerce poverty alleviation (EPA) is an emerging form in which poverty alleviation is conducted via e-commerce platforms in China. Although EPA has stimulated farmers' entrepreneurial intention, it remains unknown how to effectively promote farmers' entrepreneurial intention in the context of EPA. To mitigate this deficiency, this study examines the effect of farmers' entrepreneurial intention through the case of Shanxi Province in China. SEM is employed to study new drivers of farmers' entrepreneurial intention, including government, e-commerce platforms, farmers' perceived risk and farmers' trust in e-commerce entrepreneurship. The empirical results show that governmental support of EPA has a direct positive effect on farmers' entrepreneurial intention and positively affects farmers' trust in the e-commerce entrepreneurship. The trust and perceived risk that farmers associate with an e-commerce platform partially mediate the relationship between government support and farmers' entrepreneurial intention. E-commerce platform policies indirectly affect farmers' entrepreneurial intention. The results of this study can help local governments make appropriate policies to promote entrepreneurship among farmers.
Online publication date:: Tue, 03-Mar-2020
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the World Review of Entrepreneurship, Management and Sustainable Development (WREMSD):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email firstname.lastname@example.org