The artificial fulfilment of need for orientation: agenda-setting and salience of community news in Twitter
by Albaraa F. Altourah; Khin-Wee Chen
International Journal of Web Based Communities (IJWBC), Vol. 16, No. 1, 2020

Abstract: Social media is increasingly the dominant news source and the need to understand what drives people's consumption of online news during this era of disinformation is important and urgent. McCombs (2004) identified 'civic duty, emotional arousal, personal interest, peer influence and self-interest' as the factors compelling the information 'need for orientation' (54). However, the ubiquity of online social media makes it is pertinent to investigate the existence of other hidden factors impacting the perception of relevance. This study, sampling Twitter data from France and Kuwait for content analysis, compares two contrasting socio-cultural settings to explore the agenda-setting effects on Twitter to ascertain how the levels of need for orientation (NFO) may be manipulated and finds that the NFO levels have been manipulated by Twitter exposure and agenda-setting effects, which increase the users' uncertainty level and in turn leads to a homogenising effect of the Twitter public agenda as a result of the increased rate of conversations related to the affected topics.

Online publication date: Fri, 07-Feb-2020

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Web Based Communities (IJWBC):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email