The full text of this article
The international mass customisation case collection: an opportunity for learning from previous experiences
by Klaus Moser, Frank T. Piller
International Journal of Mass Customisation (IJMASSC), Vol. 1, No. 4, 2006
Abstract: The International Mass Customization Case Collection (IMC³) is an initiative of more than 25 international researchers collaborating to build a broad basis for empirical research on mass customisation. The idea is to document current practices of mass customisation businesses in a form that allows rich cross-case analysis and learning from previous experiences. This paper provides an introduction to this special issue and compares all cases presented herein. It discusses the motivation and methodology and offers ideas as to how these case studies may be used for future mass customisation research and education in this field. In addition, managers will get inspiration for their own mass customisation initiatives by learning from the experiences portrayed here.
Online publication date: Sat, 22-Jul-2006
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