Social media strategy framework formulation and implementation: a case study of Indonesian Government organisation Online publication date: Thu, 16-May-2019
by Arief Donnie Prasetya; Achmad Nizar Hidayanto; Puspa Indahati Sandyaduhita; Ave Adriana Pinem; Kongkiti Phusavat
Electronic Government, an International Journal (EG), Vol. 15, No. 4, 2019
Abstract: This study aims to formulate a social media strategy framework that appropriate in government organisation that has a low interaction rate with public through their social media accounts. The research methods used was qualitative and quantitative on a government organisation which has already use social media however the utilisation was still low. The process of data collection was done by interview, observation and documents studies. The social media strategy was formulated using framework developed by Karl Werder combined with SWOT analysis, PEST analysis and 7S model. The strategy priority was determined by using AHP analysis. Three stages of social media framework formulation have been identified and the implementation results suggest that the organisation need to prioritise the strategies that have the objective to improve the complaint handling and then followed by the strategies related to engagement and awareness.
Online publication date: Thu, 16-May-2019
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the Electronic Government, an International Journal (EG):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email firstname.lastname@example.org