Does social media website really matter in enhancing student's retention intention? An application of Stimulus-Organism-Response framework
by Rania B. Mostafa
International Journal of Management in Education (IJMIE), Vol. 13, No. 4, 2019

Abstract: Based on the Stimulus-Organism-Response framework, this study aims to examine how the characteristics of social media website influence student retention intention with a focus on the moderating role of self-efficacy. Results indicate that while information quality, privacy/security, and virtual interactivity influence perceived value; self-efficacy moderates the effect of information quality and privacy/security on perceived value. However, the moderating effect of self-efficacy to the virtual interactivity-perceived value link was insignificant. This study bridges research on social media engagement and retention intention and extends the S-O-R framework to the higher education context.

Online publication date: Wed, 24-Apr-2019

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Management in Education (IJMIE):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email