Crowdfunding in wine business as financing opportunity for smaller wineries
by Giuseppe Festa; Gerardino Metallo; Maria Teresa Cuomo; Mario Situm
International Journal of Globalisation and Small Business (IJGSB), Vol. 10, No. 3, 2019

Abstract: Crowdfunding is an innovative form of financial support for enterprises, most of all when smaller and engaged in ethical/sustainable issues. This is true also for wineries: in fact, they are ideal subjects for crowdfunding experiments, especially if active also in vine cultivation. Very few platforms, however, are currently available especially for wine crowdfunding: one of the most important is Fundovino, whose so far accomplished projects provide no recourse to dividend from equity, but recourse to in-kind return (above all wine, of course). In other platforms, wine crowdfunding could find attraction also in equity (e.g., WineFunding), but in every circumstance of wine crowdfunding a sentiment of involvement/engagement/commitment of the backers seems present, as clearly emerges from the investigation on Fundovino as case study. The research, with exploratory nature, analyses the possible mix of reward (how), together with the presumable expectations of the backers (why), for wine crowdfunding projects with non-equity finality.

Online publication date: Thu, 06-Jun-2019

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Globalisation and Small Business (IJGSB):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com