The full text of this article:

A study on direction of development of business to customer m-commerce
by Adela S.M. Lau
International Journal of Mobile Communications (IJMC), Vol. 1, No. 1/2, 2003
Abstract: This study aims to investigate the factors to be considered for m-commerce development and its future direction, in order to support the entrepreneurs to evaluate the business opportunity in m-commerce. This study proposes a framework of m-commerce. Three categories of characteristics that contribute to the success of m-commerce are identified. They are: user perception, product domain, and m-commerce environment respectively. A survey has been carried out to obtain opinions from the customer and from business for the development of m-commerce. Finally, suggestions as to the direction of its development are given.

is only available to individual subscribers or to users at subscribing institutions.

Pay per view: If you are not a Subscriber and you just want to read the full contents of this article, please click here to purchase online access to the full-text of this article. Please allow 3 days + mailing time. Current price for article is Thirty Euros (€30)

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Mobile Communications (IJMC) journal, that have been redirected here, please check if you have a registered username/password subscription with Inderscience. If that is the case, please Login:

If you are not yet a Subscriber to International Journal of Mobile Communications (IJMC) journal, you can subscribe by following a few simple and quick steps. A subscription will give you complete access to all articles in the current issue, as well as to all articles in the previous three years, where applicable. Click here to subscribe.

Should you experience further difficulties or have any enquiries, please email subs@inderscience.com