The full text of this article:

New services in 3G – new business models for streaming and video
by Jon Sigurdson, Peter Ericsson
International Journal of Mobile Communications (IJMC), Vol. 1, No. 1/2, 2003
Abstract: New services in 3G will require new business models. Interdependent market players need to identify their roles before presenting user-friendly services with underlying complex technology and billing principles. This study identifies weak links in the theoretical value chains with focus on streamed video to mobile terminals. The factual background is based on the Swedish market combined with a case study of existing Japanese 3G video services. Conceivable new value chains are presented from the perspective of Sweden's dominant operator Telia. In-depth interviews present consumer's expectations in content and availability. The presentation highlights that consumers expects a full solution before using mobile video services. Telia owns several parts of the value chain except for content creation and terminals. Existing business models between concerned parties could not be identified. These results indicate that Telia itself owns the potential of establishing large parts of the value chains. Generally, market players need to create new business models to take an overall approach on how to create most availability of these new composite services.

is only available to individual subscribers or to users at subscribing institutions.

Pay per view: If you are not a Subscriber and you just want to read the full contents of this article, please click here to purchase online access to the full-text of this article. Please allow 3 days + mailing time. Current price for article is Thirty Euros (€30)

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Mobile Communications (IJMC) journal, that have been redirected here, please check if you have a registered username/password subscription with Inderscience. If that is the case, please Login:

If you are not yet a Subscriber to International Journal of Mobile Communications (IJMC) journal, you can subscribe by following a few simple and quick steps. A subscription will give you complete access to all articles in the current issue, as well as to all articles in the previous three years, where applicable. Click here to subscribe.

Should you experience further difficulties or have any enquiries, please email subs@inderscience.com