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Consumer usage of broadband in British households
by Yogesh Kumar Dwivedi, Jyoti Choudrie, Willem-Paul Brinkman
International Journal of Services and Standards (IJSS), Vol. 2, No. 4, 2006
Abstract: A survey was conducted to examine the usage of broadband in British households. The findings suggest that there is a correlation between the rate of internet use and consumers' age and broadband adoption. The paper also suggests that broadband consumers differ to narrowband ones in terms of the variety of internet use. Results obtained from discriminate analysis suggest that overall, the discriminate function successfully predicted the outcome for 68.5% of the cases, with accurate predictions being made for 66.3% of the narrowband consumers and 69.5% of the broadband consumers.

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