International Journal of Export Marketing

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Editor in Chief: Dr. Dafnis N. Coudounaris
ISSN online: 2059-0903
ISSN print: 2059-089X
4 issues per year
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IJExportM offers an international, peer-reviewed outlet for export marketing, which is an increasingly important research topic mainly because exporting largely deals with marketing-related issues (foreign market selection, marketing strategy adaptation, export-overseas distributor relations) and its multifaceted character makes it possible to enrich the field with insights from different theoretical and practical perspectives. Exporting is also the most common way for smaller-size firms to enter international markets, since, compared to other foreign direct-entry modes, it involves fewer resources/costs and lower risks.


 Topics covered include

  • Internationalisation strategies and stages
  • Pathways/approaches i.e. born globals, Uppsala model I, Uppsala model II, networks
  • Export performance of firms and related constructs
  • The export-import relationship and unethical behaviour
  • Export marketing (stimulation/motivation, barriers, strategy, standardisation vs. adaptation
  • Export sales management
  • Export promotion programmes and government export policies
  • Green export marketing
  • Attitudinal studies of managers in different export market environments
  • Country-of-origin and constructs relevant to exporting
  • Corporate social responsibility and supply chain management related to exporting/importing
  • Theoretical studies (resource based view, transaction cost approach, institutional theory, eclectic paradigm)
  • Studies of managers related to importing
  • Meta-analyses on various modes of entry
  • Modes of entry other than exporting, e.g. franchising agreements/licensing, FDIs, divestments

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The objective of IJExportM is to establish an effective channel of communication between policy makers, government agencies, academic and research institutions and persons concerned with exporting/importing. It also aims to promote and coordinate developments in the field of export/import marketing. The international dimension is emphasised in order to overcome cultural and national barriers and to meet the needs of accelerating technological and ecological change and changes in the global economy.


IJExportM provides a vehicle to help professionals, academics, researchers and policy makers, working in the fields of export/import marketing and in other relevant areas to disseminate information and to learn from each other's work.


IJExportM publishes original empirical papers, thoughtful essays and practices, in-depth case studies of individual companies or industry review papers, meta-analyses that result in theories and models, and book reviews. Special issues devoted to important topics included in the subject coverage will be regularly published.



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Vol. 2
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 IJExportM is indexed in:


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    Editor in Chief

  • Coudounaris, Dafnis N., University of Tartu, Estonia

Associate Editor

  • Paliwoda, Stan, University of Strathclyde, UK

Editorial Board Members

  • Apostolakis, Christos, Bournemouth University, UK
  • Arslan, Ahmad, Edge Hill University, UK
  • Aykol, Bilge, Dokuz Eylül University, Turkey
  • Crick, David, Victoria University of Wellington, New Zealand
  • Crittenden, Victoria, Babson College, USA
  • Dabic, Marina, Nottingham Trent University, UK and University of Zagreb, Croatia
  • Datta, Kaushik, Institute of Management Technology, India
  • Farshid, Mana, Lulea University of Technology, Sweden
  • Ferencikova, Sonia, University of Economics, Slovakia
  • Francioni, Barbara, University of Urbino "Carlo Bo", Italy
  • Geldres, Valeska, University of La Frontera and University of São Paulo, Chile
  • Hollensen, Svend, University of Southern Denmark, Denmark
  • Karafyllia, Maria, Anglia Ruskin University, UK
  • Kaynak, Erdener, The Pennsylvania State University at Harrisburg, USA
  • Koksal, Mehmet Haluk, ALHOSN University, United Arab Emirates
  • Kordestani, Arash, Lulea University of Technology, Sweden
  • Kristensen, Tore, Copenhagen Business School, Denmark
  • Kvasova, Olga, UCLan Cyprus, Cyprus
  • Lages, Luis Filipe, University of Nova de Lisboa, Portugal
  • Larimo, Jorma, University of Vaasa and University of Tartu, Finland
  • Lytovchenko, Iryna, Odessa State University of Economics, Ukraine
  • Marinov, Marin A., Aalborg University, Denmark
  • Marinova, Svetla, Aalborg University, Denmark
  • Mostaghel, Rana, Linnaeus University, Sweden
  • Nygaard, Arne, Oslo School of Management, Norway
  • Palihawadana, Dayananda, University of Leeds, UK
  • Papadopoulos, Nicolas, Carleton University, Canada
  • Ratten, Vanessa, La Trobe University, Australia
  • Rod, Michel, Carleton University, Canada
  • Saarenketo, Sami, Lappeenranta University of Technology, Finland
  • Saleem, Salman, JAMK University of Applied Sciences, Finland
  • Santangelo, Grazia, University of Catania, Italy
  • Sattari, Setayesh, Linnaeus University, Sweden
  • Schlegelmilch, Bodo B., Vienna University of Economics and Business, Austria
  • Schmid, Stefan, ESCP Europe Business School, Germany
  • Shoham, Aviv, University of Haifa and Mishmar Haemek, Israel
  • Silva, Susana Costa, Catholic University of Portugal, Portugal
  • Talias, Michael, Open University of Cyprus, Cyprus
  • Tesar, George, University of Wisconsin-Whitewater, USA
  • Thach, Sharon, Tennessee State University, USA
  • Varblane, Urmas, University of Tartu, Estonia
  • Veloutsou, Cleopatra, University of Glasgow, UK
  • Vissak, Tiia, University of Tartu, Estonia
  • Wang, Yi, University of Southern Denmark, Denmark
  • West, Douglas, King's College London, UK
  • Wright, Gillian H., Manchester Metropolitan University, UK
  • Zhang, Rong, Nishinippon Institute of Technology, Japan
  • Zhang, Xiaotian, Shanghai University, China
  • Zolkiewski, Judith, The University of Manchester, UK
  • Zucchella, Antonella, University of Pavia, Italy


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    Consumers can quickly lose confidence in a well-known company when that company fails to live up to the expectations and standards of its customers. In a world of always-on, instantaneous communication, and social media, reputations can disintegrate very quickly whether a problem with a given brand is seemingly a small issue or whether it is a major marketing nightmare associated with inadvertent or self-inflicted crises. Recovering the company image after a brand crisis is not always possible and the history of commerce is littered with corporations that did not ride out the storm, not for lack of trying, but simply because they could not counter the negative image generated by the brand crisis. Researchers in India have focused on the brand crises surrounding one particular company and its internationally known food seasonings, instant soups, and noodles. The main takeaway, the authors pun, is that social media, which can so quickly dismantle a reputation, can, if handled well, be useful in rebuilding one following multiple brand crises [...]

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