2012 Journal news

 

 

Best paper award for IJ Business Environment editors

 

 

Prof. Dr. Francisco J. Martínez-López, Editor-in-Chief of the International Journal of Business Environment, is one of a team of three authors recently awarded “best research paper in marketing” for 2011; Dr. Juan Carlos Gázquez-Abad, Associate Editor of the IJBE, is also one of the authors. The award is given by AEMARK, the Spanish Marketing Association of Academics and Professionals (http://www.aemark.es/), to publications where their members participate in the team of authors. The papers concerned is: Gázquez-Abad, J.C.; De Canniere, M.H.; Martínez-López, F.J. (2011). “Dynamics of customer response to promotional and relational direct mailings from an apparel retailer: the moderating role of relationship strength”, Journal of Retailing, Vol. 87(2), pp.166-181.