International Journal of Teaching and Case Studies (5 papers in press)
The Case of CMP North America, Inc.: Using Innovation to Compete Against Low Cost
by Andrea Cardoni, George Tompson, Holly Tompson
Abstract: This paper is a teaching case focused on the strategy of a company in a slow growth industry. Robert Jones was VP of Sales at CMP North America Inc., which was the North American subsidiary of a company headquartered in Pescara, Italy. The company manufactured concrete mixing machinery. In early 2014 Jones was a little surprised that corporate headquarters in Italy had set such ambitious goals: grow revenue from $2.2 million annually to $5 million within five years. Jones truly believed that CMP was the most innovative company in the North American market and manufactured the highest-quality equipment. However, the industry was fragmented, mature, highly competitive, global, and dependent on the construction industry. The case is intended to help students understand the concept of differentiation as a business-level strategy.
Keywords: Differentiation; innovation; concrete industry; commodity; manufacturing; international.
THE INFLUENCE OF PRICING STRATEGIES ON CORPORATE VALUATION
by Benjamin Cohen, Michael Neubert
Abstract: This paper seeks to find a correlation between the valuation of software as a service (SaaS) companies and the price-setting practices and pricing strategies utilized. The focus is to assess the pricing techniques employed by the leading SaaS companies, and to identify a correlation with their corporate valuations. Financial data from 18 publicly traded companies was used to apply 14 different valuation methods. The purpose of this paper is to identify those pricing techniques that most influenced corporate valuations. This study discovered that there were identifiable correlations between the price-setting practices, the pricing strategies, and the pricing models. The insights uncovered as a result of this paper are important contributions to the valuation of SaaS companies as a whole, as well as to the pricing techniques utilized in the leading companies. Implications of the price-setting practices and pricing strategies are better understood in terms of their impact on company success.
Keywords: SaaS; Price Setting Strategy; Pricing Model; Corporate Valuation; Finance; Software Firms; Cloud Computing; Digitalization.
Novice Entrepreneurs Experiences with Business Coaching: The Case of Nigeria
by Uche Ofili
Abstract: Novice entrepreneurs in Nigeria face the risk of failure if they fail to engage the services of a business coach during the start-up stages of the business as they may not have the requisite managerial and technical skills to sustain the venture. This qualitative multiple case study described and documented the perceptions and experiences of novice entrepreneurs in Nigeria regarding business coaching at the start-up stages of their entrepreneurial venture. Seven owners of small businesses registered in Nigeria who had undergone business coaching during the start-up stages of their businesses were selected for this research. The findings underline that for a coaching programme to be successful, the structure of the programme, quality and experience of the coaches, duration and frequency of coachprot
Keywords: novice entrepreneurs; coach–protégé relationship; business coaching; mentoring; developing economies; Nigeria.
Case Study Research: Of Artists, Athletes, and Engineers
by Molly Dunn
Abstract: Case study research has attained a routine status as a viable method for conducting educational research. However, it is complicated investigative work that has the potential to confuse novice researchers. In this paper, I focus on comparing the methodology of three noted qualitative researchers, all of whom have written how-to books on the process. I draw on findings from Robert Stake, Sharan Merriam, and Robert Yin in order to show the accessibility, though somewhat contested and complicated, of case study design and dissemination. The analysis of these researchers methods shows that while licensure and flexibility exist, certain aspects of case study design are absolutely necessary. This paper makes an argument for a more comprehensive take on case study methodology and concludes by suggesting a step-by-step field manual for the novice educational researcher moving forward.
Keywords: case study methods; qualitative research; educational case study; novice researcher.
Teaching for the Future Professional Partnership: Teacher Education Students Perspectives
by Angela Fenton, Paul Grover, Alexander Papasavvas
Abstract: This paper presents a case study from a teacher education professional experience project conducted in an Australian regional secondary school. The project used a collaborative, strengths-based model of professional experience. Teacher education students (Students) were embedded into the school well in advance of more traditional placement models. Additional opportunities for Student support, peer coaching, and time for planning and self-reflection were also included in the model. The case study confirmed that professional experience is a significant milestone event for Students enrolled in initial teacher education courses. The Students in this study reported that the project allowed them multiple opportunities to be immersed in the school community and this assisted them in developing a strong sense of the profession of teaching, particularly in relation to professional identity, professional respect and professional confidence.
Keywords: professional experience; teaching placement; teaching practicum; pre-service teachers; student teachers; case study; strengths approach.