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International Journal of Electronic Healthcare

 

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International Journal of Electronic Healthcare (1 paper in press)

 

Regular Issues

 

  • The Transformative Influence of Social Media: An Exploratory Case Study of Empowerment in Repressive Society   Order a copy of this article
    by Guruprasad Gadgil, Gayle Prybutok, Victor Prybutok 
    Abstract: The literature and the theoretical foundation in this discipline shows that little research has explored the complex decisions faced by transgender entrepreneurs in India. Popular media in India report on the entrepreneurial success of stalwart transgender female entrepreneurs there. Our work describes a case study that serves as a first step in addressing this research gap and investigates the factors that influence entrepreneurism among transgender individuals in this restrictive culture. Based on existing research, we construct a model to explain the relationships between factors that affect entrepreneurial behavior among trans genders, and then modify the model based on interview data collected from our key informant. We introduce new constructs to describe the relationships that influence entrepreneurial behavior among transgender entrepreneurs in India. A key finding points out the important role that social networking plays in entrepreneurial success when the transgender entrepreneurs skill set is an integral part of a small scale or family business endeavor. We also identified challenges that influence autonomy, achievement, and perceived transgender behavioral control among transgender entrepreneurs. This study uses a qualitative research methodology and suggests future research directed at understanding the unique aspects of entrepreneurism in the transgender community in India. This study informs academic literature on entrepreneurism and public policy in India about this population of entrepreneurs. Public sectors in India can learn how to create the required infrastructure for transgender entrepreneurs who seek to improve their standard of living, reclaim their rightful place as responsible, productive citizens, and reduce the burden of responsibility for the community to which they belong in India.
    Keywords: Transsexual Entrepreneurs; Challenges; Autonomy; Achievement; Social networking Site influence; Perceived behavioral control.