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European Journal of International Management

 

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European J. of International Management (80 papers in press)

 

Regular Issues

 

  • Associations in transition: the business of Russian civil society   Order a copy of this article
    by Ekaterina Ivanova, Marco Maier, Michael Meyer 
    Abstract: What characteristics of professional and business associations determine their organisational activities in the context of Russias stage of transition? While research on associations in management and non-profit literature remains undertheorised and fragmented, professional and business associations not only constitute a significant component of the Russian nonprofit sector, but also contribute to the institutional infrastructure of the emerging market economy. This paper investigates the influence of organisational determinants on the relative importance of advocacy, community building, and service delivery within professional and business associations. Data for this study were collected from 215 associations throughout Russia. The study verifies multifunctional nature of associations and confirms that advocacy remains the highest priority activity for associations embedded in the transitional environment. Applying the Dirichlet regression, the study finds that organisational size and a specific agency type positively influence community building function. Moreover, our findings indicate that compulsory membership negatively affects service delivery and community building functions, whereas presence in social media has a positive effect on both of these functions fulfilled by Russian associations.
    Keywords: multi-functionality; professional and business associations; compositional data; Dirichlet regression; Russia.

  • Managing change in transnational companies: does cultural distance matter?   Order a copy of this article
    by Kurt Matzler, Andreas Strobl, Ellen Krill 
    Abstract: Employees commitment to change is an important prerequisite for change management success. We test how direct managers transformational leadership and top management communication impact employees commitment to change and how, in a transnational organisation, these relationships are moderated by cultural distance. We measure cultural distance using GLOBE (Global Leadership and Organizational Behaviour Effectiveness Research) dimensions. The results of the study in a German technology company (939 employees, operating in 30 countries) show that transformational leadership and top management communication are positively related to affective and normative commitment to change. Cultural distance positively moderates the direct managers transformational leadershipaffective commitment relationship and reduces the influence of top management communication on normative commitment to change.
    Keywords: organisational change; transformational leadership; top management communication; cultural distance; GLOBE.

  • Knowledge comes but wisdom lingers! Learning orientation as the decisive factor for translating social capital into organisational innovativeness and performance in Turkey   Order a copy of this article
    by Maximilian Holtgrave, Dilek Zamantili Nayir, Ann-Marie Nienaber, Gerhard Schewe 
    Abstract: The Turkish economy has been growing fast and Turkish organisations increasingly rival their Western competitors in terms of innovativeness. While strategy scholars primarily focus on internal capabilities such as learning orientation, network scholars typically consider external network ties as determinants of organisational success. Building on both research streams, our study develops and empirically tests an integrative framework that incorporates the specific cultural context of Turkey. Based on empirical data from 178 organizations, we demonstrate that in Turkey organisational innovativeness results from learning orientation mediating the effect of network ties on innovativeness. Thus, our study links external and internal explanations of what drives innovativeness and suggests that organisations in Turkey need to develop a network-enabled orientation towards learning. We make important recommendations for managers of Turkish organisations and those wishing to enter the Turkish market.
    Keywords: learning orientation; network ties; innovativeness; performance; emerging economies; Turkey.
    DOI: 10.1504/EJIM.2019.10018106
     
  • Corporate social responsibility and sustainability committee inside the board   Order a copy of this article
    by Ignacio Danvila, Jose M. Díez, Oscar Lopez De Foronda 
    Abstract: This study examines whether the existence of a sustainability committee with independent directors facilitates the requirements of the Dow Jones Sustainability Index in order to include the company within the leading sustainable companies. Our research focuses on the firms of STOXX EUROPE 600 for the year 2015. The results evidence that the existence of a CSR committee, formed by independent directors with previous experience in socially responsible actions, orientates the board to lead the firm
    Keywords: sustainability committee; corporate governance; corporate social responsibility; independent directors; Dow Jones Sustainability Index; composition of board.
    DOI: 10.1504/EJIM.2019.10018107
     
  • Multicultural competence: an empirical comparison between intercultural sensitivity and cultural intelligence   Order a copy of this article
    by Otmar Varela 
    Abstract: Numerous frameworks have been proposed to describe the set of capabilities associated with multicultural competence. Although overlaps between some frameworks have been discussed, a theory that reconciles conflicting views is still missing. A fundamental reason for the absence of such a theory is the scarcity of efforts devoted to contrasting frameworks and identifying generalisable features. This study compares two leading frameworks in the literature, Intercultural Sensitivity (IS) and Cultural Intelligence (CQ). Relying on a sample of undergraduate students (N = 98) who participated in a study-abroad program in Mexico, the study compares the nomological networks of IS and CQ. Results indicate overlaps between the cognitive components of CQ and IS. Findings also show that personality traits work as antecedents for both frameworks. Finally, results suggest that, when predicting behavioural adaptation, the variance of fine-grained competencies outperforms broad operationalisations of the general competence. The discussion section addresses the theoretical implications of results for future conceptualisations of intercultural competence and lists practical implications of findings.
    Keywords: multicultural competence; intercultural sensitivity; cultural intelligence; multicultural adaptation.
    DOI: 10.1504/EJIM.2019.10018108
     
  • Burnout and absence among hospital nurses: an empirical study of the role of context in Argentina   Order a copy of this article
    by Vishwanath Baba, Louise Tourigny, Silvia Ines Monserrat, Terri Lituchy 
    Abstract: This study explores the role of contextual factors of significant relevance to hospitals and their impact on burnout. These include shiftwork rotation, stressful work units, and understaffing. The efficacy of absence as a coping mechanism in managing nurse burnout is examined in both the most and least stressful work units under conditions of shiftwork rotation and understaffing, respectively. The sample consists of 304 hospital nurses in Argentina. Hierarchical moderated regression analysis was employed to test the hypotheses. Results reveal that absence plays a complex and differential role in moderating the impact of shift work on nurse burnout. Absence mitigates the impact of emotional exhaustion on diminished personal accomplishment among fixed shift nurses who work in the least stressful units. But the pattern is different in more stressful units. Absence buffers the impact of emotional exhaustion on diminished personal accomplishment in units that are substantially understaffed. But its role changes when it comes to buffering the impact of emotional exhaustion on depersonalisation across levels of understaffing. Consequently, we argue that absence plays an attenuating role only when specific contextual factors cohere. Nurses who are aware of this contextual confluence manage their mental health better. We suggest that these findings have significant implications for healthcare management in Argentina.
    Keywords: burnout; absenteeism; shiftwork rotation; staffing; Argentinian nurses.
    DOI: 10.1504/EJIM.2019.10018109
     
  • The role of exploitative and exploratory innovation in export performance: an analysis of plastics industry SMEs   Order a copy of this article
    by Claudia Ribau, Antonio Moreira, Mario Raposo 
    Abstract: Innovation capabilities are important for firms to compete in the market. However, the literature has rarely examined how exploitative and exploratory innovation influences the export performance of small and medium-sized firms (SMEs). As exploitative and exploratory innovation plays different roles in sustaining SMEs competitive advantages, this article presents an analysis of how four specific firms innovation capabilities (i.e. marketing, strategy, research and development and manufacturing capabilities) impact these SMEs export performance. Moreover, this study analyses how exploitative and exploratory innovation capabilities mediate the relationship of the four firms internal innovation capabilities and export performance. The results indicate that exploitative innovation positively influences SMEs export performance, but exploratory innovation does not. Another interesting finding is that strategy and manufacturing capabilities are important antecedents of both exploratory and exploitative innovation. Furthermore, the results reveal that only manufacturing capabilities have a direct impact on export performance, whereas strategy and manufacturing capabilities are the antecedents that most influence exploitative innovation and export performance.
    Keywords: SMEs; export performance; innovation capabilities; exploratory innovation; exploitative innovation.
    DOI: 10.1504/EJIM.2019.10018110
     
  • Backgrounds of the pioneer orientation: the divergent effect of social capital   Order a copy of this article
    by Pedro M. Garcia-Villaverde, Maria Jose Ruiz Ortega, Miguel Toledo-Picazo 
    Abstract: In this paper, we analyse the backgrounds of the pioneer orientation (PO), filling the theoretical and empirical gaps in the literature about first-mover advantages (FMAs). The main aim of the study is to analyse how social capital (SC) moderates the effect of exploration and exploitation capabilities on the PO. The obtained results of this empirical study in the agrifood industry in Spain show that exploration and exploitation capabilities encourage the firms development of a PO. However, as we hypothesise, SC has a divergent moderating effect on the relationship between each type of capacity and PO. While the social relations of the company reinforce the influence of the exploitation capabilities, they weaken the effect of the exploration capabilities. We also detected that an excess of SC discourages the development of PO. We contribute to link theoretical perspectives of social capital, dynamic capabilities and FMAs to understand the backgrounds of the PO.
    Keywords: social capital; pioneer orientation; capabilities; exploration; exploitation; first mover advantages; foreign markets.
    DOI: 10.1504/EJIM.2019.10018111
     
  • The role of job embeddedness: a moderator for justice and citizenship behaviour in the workplace   Order a copy of this article
    by Kuo-Tai Cheng 
    Abstract: The study draws insights from the theory of job embeddedness as a theoretical extension to explain employees' experiences of organisational justice and citizenship behaviour. Data were collected from 120 full-time employees, via a three-wave collection procedure in order to ameliorate the bias of common method variance. The analysis confirmed the moderating effect of job embeddedness on the relationship between organisational justice and organisational citizenship behaviour; that is, when the justice is deficient, people with higher job embeddedness still demonstrate citizenship behaviour. Unlike previous studies, this research found that procedural justice did not contribute to citizenship behaviour, whilst distributive, interpersonal and informational justice did effect citizenship behaviour.
    Keywords: job embeddedness; employees; organisational justice; organisational citizenship behaviour.
    DOI: 10.1504/EJIM.2019.10018144
     
  • Managing political risk in the oil and gas industry in a developing economy: the case of BP in Angola   Order a copy of this article
    by Adalberto J. S. Fernandes, Alfredo Jimenez, Johannes Marcelus Kraak, Dimitrios Tsagdis 
    Abstract: Drawing on a case research methodology, this paper analyses political risk for oil firms in the Republic of Angola. The dramatic fall in oil prices, coupled with the existing social inequalities, have substantially increased the risk of political instability, macroeconomic instability, regulatory changes and social dissent. These factors are exacerbated by the actions and, in some cases, inaction of the government and other political players. By focusing on a specific case firm, BP, we analyse the organisational processes used by this European firm to manage political risk in Angola and compare it with an existing framework for political risk management. We conducted semi-structured interviews with political risk management professionals within the firm and a review of corporate documents provided by the firm to ensure the qualitative analysis achieves more consistent results. Despite having a political risk management culture embedded in their strategies and plans, our findings show that political risk management is not completely developed yet.
    Keywords: political risk; developing economy; Angola; oil and gas sector; organisational processes; country risk.
    DOI: 10.1504/EJIM.2019.10017684
     
  • MNEs corporate social responsibility: an optimal investment decision model   Order a copy of this article
    by Won-Yong Oh, Kyoung Jin Choi, Young Kyun Chang, Moo-Kyeong Jeon 
    Abstract: Based on an assumption that corporate social responsibility (CSR) is an investment decision, we provide a theoretical model that suggests how multinational enterprises (MNEs) should optimally invest in CSR. Our model proposes the optimal timing (when) and level (how much) of CSR investment with an economic calculation of expected return and payoff uncertainty of CSR in local markets. We also specify various multi-level factors (i.e. individual, organisation, industry, and institution) that may affect the investment structure. Our model suggests that MNEs CSR decisions can be understood as a strategic investment seeking the optimal economic outcomes depending on the expected return and payoff uncertainty in each foreign affiliate. This study contributes to the literature by integrating research streams that have been polarised over the issue of the necessity of CSR for MNEs, and by offering a more complete understanding of how MNEs should invest in CSR.
    Keywords: corporate social responsibility; optimal investment; expected return; payoff uncertainty; multi-level perspective.
    DOI: 10.1504/EJIM.2019.10018145
     
  • Using expatriates for adapting subsidiaries employment modes to different market economies: a comparative analysis of US subsidiaries in Germany, the UK and Switzerland   Order a copy of this article
    by Johannes Meuer, Marlies Kluike, Uschi Backes-Gellner, Kerstin Pull 
    Abstract: Because the extent to which multinational companies (MNCs) benefit from foreign subsidiaries depends on how effectively MNCs manage their foreign subsidiaries workforce, the international management literature has long focused on how MNCs transfer Human Resource Management (HRM) practices. However, the literature has only vaguely dealt with institutional differences between host and home countries, often simplifying these differences under the umbrella of institutional or cultural distance. This article investigates how MNCs use expatriates to adjust subsidiaries employment modes to different market economies. We define employment modes as bundles of HRM and industrial relations (IR) practices implemented at the firm level and examine the employment modes of 76 subsidiaries of US MNCs in a coordinated market economy (Germany), a hybrid market economy (Switzerland), and a liberal market economy (United Kingdom). Our results reveal substantial differences in the expatriation strategies of MNCs that depend not only on the international focus of the MNC but also on the differences in IR between the parent and subsidiarys environment. Our findings qualify the role of expatriates in adjusting subsidiaries employment modes to different market economies and highlight the boundary conditions of integrating HRM with IR practices in the management of foreign subsidiaries.
    Keywords: expatriation; international human resource management; industrial relations; varieties of capitalism; fsQCA.
    DOI: 10.1504/EJIM.2019.10018146
     
  • The influence of competences and institutions on the international market orientation in foreign-owned subsidiaries   Order a copy of this article
    by Sven Dahms 
    Abstract: The international market orientation of foreign-owned subsidiaries, defined here as the importance of markets supplied outside their host country, can and often does, plays a vital role for managers as well as policy makers. This paper investigates how multilevel corporate competences and institutional differences stand to influence international market orientation and performance among firms. Our research is based on a survey of subsidiaries located in the mid-range, emerging economy of Taiwan. The results are analysed using SEM-PLS method. We found that competences that emerge from the subsidiary itself and competences from multinational enterprise networks serve to enhance; whereas, competences emerging from headquarters operations can have an adverse effect on international market orientation. Institutional differences add to the overall complexity through direct and moderating effects. This study indicates that the competence-based view of the firm can be enriched with insights from institutional theory in order to expand our understanding of subsidiary development located in emerging economies and also with their international market orientation in particular.
    Keywords: foreign-owned subsidiaries; multinational enterprises; emerging economies; SEM-PLS; international market orientation; institutional theory.
    DOI: 10.1504/EJIM.2019.10018147
     
  • International entrepreneurship: a critical review of the research field   Order a copy of this article
    by Hugo Baier-Fuentes, Esther Hormiga, Paloma Miravitlles, Fabio Blanco-Mesa 
    Abstract: This study provides a comprehensive review of the International Entrepreneurship (IE) literature and analyses its evolution in relation to the criticisms made by previous reviews. For this purpose, 272 articles published in 20 journals indexed in the Journal Citation Report for the 1989-2015 period were analysed in depth. The results reveal that researchers have increasingly worked to address these criticisms. Nevertheless, these efforts have not been sufficient since theoretical difficulties that prevent a better understanding of the IE field continue. Therefore, this study conducts a critical discussion of these difficulties: the disparity between IE definitions, the terminological disparity between rapidly internationalising firms, and the inclusion of studies that compare entrepreneurship at the national level between countries. Finally, to improve understanding and further progress in IE research, recommendations and a roadmap for future research are proposed.
    Keywords: international entrepreneurship; international new ventures; born global; comparative entrepreneurship.
    DOI: 10.1504/EJIM.2019.10018148
     
  • Expatriate academics and perceptions of organisational support   Order a copy of this article
    by Jodie-Lee Trembath, Zaza Nadja Lee Hansen 
    Abstract: Research on Perceived Organisational Support (POS) rarely focuses on the potential gap between employee perceptions versus the support the organisation purports to offer. An understanding of this may provide greater insight into the interventions that a university should be making if it hopes to improve retention of its expatriate academics. By analysing qualitative responses to a written questionnaire, this paper explores the perceptions of organisational support held by 163 expatriate academics employed at a large international Danish university, and compares these perceptions with the support the university claims to offer. Our study reveals that, in the case of expatriate academics, even extensive offerings of organisational support can be insufficient if the existence and specific benefits of the support are not adequately communicated, and if the academics do not trust the source of the support on offer. Theoretical and practical implications are discussed.
    Keywords: expatriate academics; international human resource management; higher education management; perceived organisational support.
    DOI: 10.1504/EJIM.2019.10018149
     
  • Psychic distance and FDI in Turkey: the role of industrial development and religion   Order a copy of this article
    by Alfredo Jimenez, Mesut Eren, Secil Bayraktar 
    Abstract: Our paper analyzes the critical role of psychic distance on Foreign Direct Investments (FDI) in an emerging economy, Turkey. Our results demonstrate that two psychic distance dimensions are significant when analysing FDI flows from OECD countries. First, psychic distance in industrial development has a positive effect, namely, greater industrial development distance between the investor country and Turkey increases FDI flows. Second, psychic distance in religion plays a negative role whereby greater distance between the investor country and Turkey reduces FDI flows. In addition, home country Gross Domestic Product (GDP) and European Union (EU) membership positively affect foreign investments in Turkey. By contrast, and as expected, geographic distance has a negative effect.
    Keywords: psychic distance; foreign direct investment; emerging economies; Turkey; OECD countries.
    DOI: 10.1504/EJIM.2019.10017687
     
  • Organisational innovativeness of international new ventures: evidence from Swedish firms   Order a copy of this article
    by Jan Abrahamsson, Vladimir Vanyushyn, Håkan Boter 
    Abstract: This paper scrutinises how and to what purpose international new ventures (INVs) of various development stages and formation types innovate organisational structures and routines in comparison with other internationally active firms in Sweden. We show that INVs place more emphasis on reorganising their external relationships than other internationalised firms and that INVs primarily aim their reorganisation efforts at furthering their ability to enhance innovative output. Coupled with the fact that INVs report higher rate of new to the market innovations than other internationalised firms, we conclude that INVs retain their innovative focus over time and, irrespective of their formation type, continuously advance their networking capabilities. We propose that dynamic innovation-advancing relational capability as a characteristic that is unique to the INVs as a group of firms.
    Keywords: international new ventures; innovation; community innovation survey; organizational innovation; internationalization; dynamic capabilities; Sweden.

  • The use of market analytics in the recruitment of high potentials in the pharmaceutical industry   Order a copy of this article
    by Jan Posthumus, Gil Bozer, Joseph C. Santora 
    Abstract: This article aims to contribute to the growing body of literature on the use of market data, as well as the use of segmentation and targeting instruments, in the recruitment of high potentials. The grounded theory approach (GTM) within the contingency theory framework was used to explore the key contextual factors that influence segmentation and targeting. Corporate HR professionals and executive recruiters from European and US-based pharmaceutical companies (n = 15) were interviewed for this study. We found that a company's need for certain groups of high potentials (e.g., clinical development professionals), the scarcity of certain valuable employee groups, and HR personnel's capabilities and attitudes are key determinants of the implementation of analytical instruments, such as market analysis, segmentation and targeting. We provide theoretical implications coupled with practical implications for HR practitioners concerned about meeting targets for the recruitment of talent. Finally, based on our findings, we provide specific recommendations to be addressed in future research.
    Keywords: contingency framework; data analytics; grounded theory method; high potentials; pharmaceutical industry; recruitment; segmentation; targeting.
    DOI: 10.1504/EJIM.2018.10014150
     
  • How individual value structures shape smart shopping experience and brand choices: an international perspective   Order a copy of this article
    by Mónica Gómez-Suárez, Myriam Quinones, María Jesús Yagüe 
    Abstract: This study explores the extent to which smart shopping, and particularly its effect on consumer attitudes towards store brands and national brands, is influenced by consumers cultural values. Our conceptual model, based on Schwartzs value framework, was tested with a survey that sampled 1,272 shoppers from six countries (USA, UK, France, Germany, Italy and Spain). According to the results, the values that individuals acquire in their cultural environment significantly influenced their smart-shopper self-concept. Additionally, there were cross-country differences in consumers value frameworks. As expected, smart shoppers self-concept influenced their attitude towards both store brands and national brands, but was less influential in the formers case. These results have important implications for international marketing scholars and practitioners, especially regarding strategic aspects such as segmentation, positioning, and major communication strategies.
    Keywords: consumer behaviour; cross-country; culture; individual values; smart shopper; brand attitude; store brand; private label; national brand; structural equation modelling; confirmatory factor analysis.
    DOI: 10.1504/EJIM.2019.10017655
     
  • Are bank advertisement appeals adapted to local culture? - Lessons from multinational banks present in Romania and Hungary   Order a copy of this article
    by Mónika Anetta Alt, Zsuzsa Săplăcan 
    Abstract: The European Single Market is challenging marketing managers decisions at each EU enlargement for it is known that culturally adapted advertisements are more effective than those that are not adapted, but it is less known how advertisements from different industries should be adapted. This study presents our findings on how multinational banks have dealt with the 2007 EU enlargement in terms of their advertisement appeal adaptation to Romanian and Hungarian cultures. The aim of this paper is to identify relevant cultural dimensions for bank advertisement appeal adaptation. The research is based on 785 unique print advertisements, published between 2006 and 2014 in national newspapers, belonging to eight banks operating in both countries. Content analysis based on Pollays 42 appeals reveals 11 representative appeals for banks. The most frequently used advertising appeals in the banking industry in both countries are informational ones and are related to masculinity and power distance dimensions. The cultural adaptation of messages is more visible in transformational appeals and it is reflected mainly in the cultural dimension with the highest differences among countries, namely individualism/collectivism.
    Keywords: international advertising; adaptation; cultural dimension; appeal; bank; Romania; Hungary.
    DOI: 10.1504/EJIM.2018.10014151
     
  • Exploring the effects of subsidiary interdependence on the performance of global product launches   Order a copy of this article
    by Alexander Mohr, Marc Van Unen, Fernando Fastoso, Can Tihanyi 
    Abstract: We explore the effects of subsidiary interdependence on global product launch performance using a case-study design combining quantitative and qualitative data collected from subsidiaries participating in the global launch of a new drug by a major pharmaceutical multinational enterprise. The study combines pre-launch survey data on subsidiary interdependence with post-launch quantitative performance data to select eight of 67 subsidiaries involved in a global product launch. We also analyse information gathered through in-depth interviews with 19 subsidiary managers to explore various facets of the relationship with their headquarters and other subsidiaries. Our findings suggest that the positive effect of interdependence on global product launch success varies with subsidiaries involvement in decision-making, with the division of labour and responsibilities, and with the existence of cognitive, relational and structural social capital. Based on our findings, we present several propositions regarding the effects of subsidiary interdependence on the success of global product launches.
    Keywords: global product launch; subsidiary interdependence; launch performance; social capital; case-study approach.

  • Between domestic and international new ventures: the relevance of the characteristics of entrepreneurs and firms   Order a copy of this article
    by Nuno Fernandes Crespo, Diana Aurélio 
    Abstract: We investigate the relevance of both the characteristics of entrepreneurs and those of firms as determinants of new international ventures. Our investigation is built on the knowledge-based view and upper-echelons theories. Using data from a cross-sectional survey of 4,193 new ventures, domestic and international, we combine the net effects from structural equation modelling (SEM) with the combinatorial effects from a fuzzy set qualitative comparative analysis (fsQCA). The findings show that the characteristics of both the firms and the entrepreneurs are relevant to a new venture becoming international. The fsQCAs results show that both high and low values for the entrepreneurs personality characteristics influence new ventures going international.
    Keywords: international entrepreneurship; domestic new ventures; international new ventures; entrepreneur’s personality; entrepreneur’s demographics; firm’s characteristics; fsQCA.

  • Roles and strategies of foreign MNE subsidiaries in New Zealand   Order a copy of this article
    by Muhammad Mustafa Raziq, Gabriel Benito, Paul Toulson, Omer Farooq Malik, Mansoor Ahmad 
    Abstract: This study examines the roles and strategies of foreign-owned subsidiaries in New Zealand, with the aim to develop an improved classification of subsidiaries of multinational enterprises (MNE). Previous research has proposed a range of subsidiary classifications, indicating various ways in which subsidiaries can be distinguished. There are, however, still concerns that critical contingencies, such as the subsidiary development capacity and its own strategy, remain ignored. This study addresses these gaps by drawing on network theory to develop a novel and overarching subsidiary classification framework. Based on the framework, it empirically derives a three-part subsidiary classification: entrepreneurial, constrained autonomous, and constrained. The empirical classification is based on data from 429 foreign subsidiaries in New Zealand. Implications for theory, public policy, and management practice are made.
    Keywords: subsidiary role; subsidiary strategy; subsidiary development; subsidiary classification; MNE management structure.
    DOI: 10.1504/EJIM.2018.10014158
     
  • Integrating intrinsic motivation into the relationship between product design and brand attachment: a cross-cultural investigation based on self-determination theory   Order a copy of this article
    by Faheem Gul Gilal, Jian Zhang, Rukhsana Gul Gilal, Naeem Gul Gilal 
    Abstract: Previous marketing investigations have broadly predicted brand attachment by linking extrinsic motives. However, intrinsic motives of attachment have been surprisingly disregarded in the literature. To address this gap, this study integrates intrinsic motivation into the relationship between product design and brand attachment. To this end, we studied individuals from three countries, and the self-determination theory was found to generalise across individuals from Pakistan, South Korea, and China. The effects of three product design dimensions on each form of psychological need satisfaction and the subsequent brand attachment were greater for Pakistanis than for Koreans and Chinese. In particular, relatedness satisfaction was found to be a stronger driver of brand attachment for Pakistanis and Chinese than for Koreans, whereas autonomy satisfaction was found to more promising at explaining consumer attachment to brands for Koreans than for Chinese. Competence and relatedness satisfaction failed to capture brand attachment for Koreans. Finally, implications for theory and practice are discussed.
    Keywords: product design dimensions; brand attachment; intrinsic motivation; psychological need satisfaction; self-determination theory.
    DOI: 10.1504/EJIM.2019.10018089
     
  • Demerged multinational enterprises: a study of post-demerger international strategies   Order a copy of this article
    by Wouter Merkestein, Johan Lindeque 
    Abstract: Demerged Multinational Enterprises (DMNEs) that emerge with an independent corporate status after a demerger from a parent multinational enterprise (MNE) are unique firms with a great variety of post-demerger strengths, weaknesses and international strategic responses. This paper adopts a firm-level internalisation theory approach to MNE strategy to empirically explore the characteristics and post-demerger strategies of four focal case DMNEs. Five years of post-demerger data from annual accounts, newspaper articles and databases were analysed. Analysis of the strategic responses of the four DMNEs has allowed a typology that distinguishes four DMNE types to be proposed. This typology explains the international strategies of DMNEs by the degree of post-demerger strategic dynamism that is possible and the need to address the quality of the firm specific advantages endowed to the DMNE in the demerger.
    Keywords: multinational enterprise; demerger; demerged multinational enterprise; post-demerger; international strategy typology.

  • Intertwining the individual and organisational experience: asymmetries of cross-cultural knowledge sharing, networking and learning   Order a copy of this article
    by Raija Pini Kemppainen, Nigel Holden 
    Abstract: The aim of this research is to explore the connection between the individual and organisational experiences of cross-cultural knowledge sharing, networking and learning. A qualitative research design was devised with three Nordic technology companies and significant players in the international market: Kone, Nokia and Yara. The data collection took place through semi-structured interviews of 15 senior managers. Our research suggests that knowledge sharing, networking and learning at the individual and organisational levels form asymmetric and parallel, but not completely separate, universes. Individual and organisational experiences of knowledge management (KM) take different forms, functions and foci. The research also emphasises the centrality of individual managers for successful KM. The most effective cross-cultural managers express the importance of active communication in sharing, experience satisfaction in international networking and learn to discern cross-cultural complexities. Our findings have implications for organisational theory, highlighting the significance of the level of analysis in cross-cultural activities. The results introduce a perspective for international managerial practices: a need to harness the individual experiences in cross-cultural knowledge management for the benefit of organisational goals.
    Keywords: knowledge management; cross-cultural; multinational corporation; international business; knowledge sharing; networking; learning.

  • When foreignness becomes a liability: the effects of flawed institutional environments on foreign vs. domestic firm performance in emerging markets   Order a copy of this article
    by Tilo Halaszovich 
    Abstract: Weak institutions in emerging markets expose foreign firms to increased liabilities of foreignness. At the same time, foreign firms have firm-specific advantages compared with those of their domestic competitors. Based on a holistic perspective of the institutional environment in emerging markets, the present study explored the conditions under which the institutional environment prevents foreign firms from fully exploiting these advantages. The article proposes measures of institutional logics to capture the fundamental institutional structures in emerging markets and firm-specific abilities to control its flawed environment. To test our assumptions, we used data from the World Bank Enterprise Survey on 12,782 firms from 35 emerging markets. The results confirm that complex environments affect firm performance negatively, both for domestic and foreign firms, but the liabilities of foreignness exceed the firm-specific advantages of foreign competitors only in the most complex environments.
    Keywords: liabilities of foreignness; institutional environment; institutional logics; FDI; emerging markets; firm performance.

  • How does multimedia word of mouth influence consumer trust, usefulness, dissemination and gender?   Order a copy of this article
    by Haibin Zhang, Chikako Takanashi, Steven Si, Guoqing Zhang, Lei Wang 
    Abstract: Multimedia word of mouth represents unofficial information produced by consumers. It is composed of multimedia files and text and has significant influence on consumers behaviour. This study explores the interactive relationship of trust and perceived usefulness using the two-stage least squares method. A model based on two dimensions of trust theory and two dimensions of dissemination intention tests how gender-based differences in multimedia word of mouth influence consumer trust and information dissemination. The partial least squares method is used to analyse gender differences based on experimental data. The same data are used to conduct a fuzzy-set qualitative comparative analysis to confirm the results. The results indicate that trust and usefulness can enhance each other. Additionally, womens perceived usefulness of word of mouth is greater than that of men, particularly in the online environment. Finally, trusts influence on offline dissemination intention is more pronounced for men than for women.
    Keywords: consumer review; information dissemination; multimedia review; gender difference; qualitative comparative analysis.
    DOI: 10.1504/EJIM.2019.10014159
     
  • Foreign direct investment drivers and establishment mode choice of emerging-market MNEs: the role of state ownership   Order a copy of this article
    by Diego Quer, Laura Rienda, Rosario Andreu 
    Abstract: Drawing on an institutional perspective, this study analyses how state ownership affects the relationship between foreign direct investment (FDI) drivers and establishment mode choice of emerging-market multinational enterprises (EMNEs). We argue that state-owned EMNEs encounter stronger institutional pressures in technology-and natural resource-rich countries derived from concerns about takeovers of local companies. Moreover, in low-growth markets, state-owned EMNEs do not always behave as pure profit-maximisers since they are usually subject to home government institutional influences and pursue policy goals. For these reasons, we hypothesise that their choice between acquisitions and greenfield investments differs from that of privately-owned EMNEs. Our analysis of 643 FDIs undertaken by Chinese companies confirms that state-owned EMNEs are less likely to choose acquisitions in host countries with a higher technology and natural resource endowment. However, the relationship between host market growth and establishment mode is not influenced by state ownership.
    Keywords: establishment mode; EMNEs; FDI drivers; state ownership.

  • Factor analysis of SMEs entering foreign markets: the case of Taiwanese SMEs in Vietnam   Order a copy of this article
    by Kuei-Ying Hsu, Hsin-Pin Fu, Arthur Lin, Tsung-Yin Ou 
    Abstract: Internationalisation is an important issue for firms, especially small and medium enterprises (SMEs). Compared with large enterprises, SMEs possess limited internationalisation experience and face unknown risks owing to limited resources. However, if SMEs understand the determinants for entering into a foreign market and their relative importance, they could deploy their relatively limited resources optimally and maximise the success of entering the global market. Through literature review, this study proposes a three-level factor hierarchical table of SMEs entering foreign markets based on the dynamic capabilities framework. Through expert questionnaires, factor weights were obtained by using a fuzzy analytic hierarchy process (FAHP), and the advantages of the VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR) method were then used to objectively identify six critical success factors (CSFs): customer orientation, host countrys interfunctional productivity coordination, alignment of product/service with host country, competitor orientation, and open-mindedness. These six factors map the key path for SMEs to enter foreign markets and four practice implications are proposed. The results can be used as reference for Taiwanese SMEs to optimise their decision-making and resource allocation processes for entering into foreign markets.
    Keywords: SMEs; entering foreign market; CSF; FAHP; VIKOR.

  • An experiment of institutional change in the ecosystem of entrepreneurship: easing sanctions against Iran   Order a copy of this article
    by Elham Kalhor, Shayegheh Ashourizadeh, Thomas Schøtt 
    Abstract: The ecosystem of entrepreneurship includes institutions, notably the market with its arrangements, such as the extent of the market and availability of opportunities. In Iran, extent and opportunities were limited by severe sanctions until 2015, when sanctions were eased by what is known as the nuclear agreement. This institutional change invites the hypothesis that easing sanctions entailed an expansion of entrepreneurship. This hypothesis is tested as a natural experiment, comparing entrepreneurial pursuits before and after the agreement, using the annual survey of adults and entrepreneurs in Iran conducted by the Global Entrepreneurship Monitor, complemented by in-depth interviews. Pre- and post-agreement comparisons show increases in peoples opportunity perceptions, intention to become entrepreneurs, and entry into entrepreneurship. Entrepreneurs became increasingly pulled by opportunity and decreasingly pushed by necessity and increasingly export-oriented, and expectations for growth of businesses increased. These findings contribute to understanding how institutional change in the ecosystem of entrepreneurship can change entrepreneurial pursuits.
    Keywords: entrepreneurship; opportunity; growth; ecosystem; experiment; institutional change; sanctions; Iran.

  • Do work-related values of physicians predict their preferred employers characteristics in a job choice scenario? Results from an Austrian pilot study   Order a copy of this article
    by Christoph Augner, Christa Stückler 
    Abstract: The physicians' job market has turned from an employers' market to an applicants' market. However, little is known about the motives and values that are relevant to how physicians decide to choose an employer. The objective of this study was to identify relevance and relationship of and between work-related values of physicians and preferred characteristics of employer before the background of Person-Organization (P/O)-fit theory (Cable & Judge, 1996). We developed a questionnaire study that was administered to physicians employed by an Austrian hospital corporation. Age was the best predictor of workplace-related characteristics of the employer. Furthermore, we found that hedonism as a work-related value subscale best predicted preference of work-life-balance-related characteristics of the employer. Performance-related characteristics of the employer were best predicted by career orientation of the physicians. This pilot study contributes knowledge to the relatively scarce evidence of how physicians choose their employer.
    Keywords: physicians; human resources; health care; health economics.

  • Which organisational capabilities matter for SME export performance?   Order a copy of this article
    by Antonella Zucchella, Roger Strange, Serena Mascherpa 
    Abstract: As a result of the increasing tendency towards a global economy, international business involvement is becoming particularly relevant for smaller companies. Exporting constitutes the most popular, quickest and easiest way for many small firms to internationalise. The aim of the paper is to provide a comprehensive picture of the determinants of SME export performance, by investigating the potential relationship between organisational capabilities and both objective and subjective measures of performance. Based on the literature review and mainly embedded in the resource-based view of the firm, we uncover a collection of organisational capabilities that are especially salient to these firms and their growing international involvement. The suggested conceptual model is tested with a sample of Italian exporting SMEs using regression analysis. The results show that entrepreneurial and innovative capabilities are the most influential antecedents of both objective and subjective measures of international performance. Finally, we discuss the managerial implications of our findings.
    Keywords: organisational capabilities; SME internationalisation; export performance; international entrepreneurship.

  • Cultural affinity and its effects on internationalisation: an empirical investigation on Taiwanese banks   Order a copy of this article
    by Hsiang-Hsi Liu, Wang-Chiang Ko 
    Abstract: This study examines cultural affinity as a novel role in country-institution specific factors and its effects on the degree of internationalisation (DOI) of Taiwanese banking firms. The empirical results indicate that, after considering the cultural affinity factor, estimated coefficient effects of firm age at home country, advertisement intensity, outward direct investment of Taiwanese manufacturing industry, relative interest rate, relative per capita GDP and cultural affinity/liking have positive effects on the DOI of Taiwanese banks. Cultural distance and global financial crisis have negative effects on the DOI of Taiwanese banks. Overall, the effects of country-specific factors influencing the DOI for Taiwanese banks are higher than firm-specific factors. We hope our empirical results may provide government and management decision makers with guidance when considering cultural issues and interacting or expanding into international markets.
    Keywords: cultural affinity; degree of internationalization; banking industry; country-institution factors.

  • Discourse on corporate social responsibility in external communication of agricultural enterprises   Order a copy of this article
    by Jolita Vveinhardt, Egle Stonkute, W?odzimierz Sroka 
    Abstract: The aim of the research is to evaluate the practices of corporate social responsibility in Lithuanian agricultural enterprises after the analysis of the communicative messages. The methods of analysis and synthesis of academic literature on CSR and rural development, method of analysis of the content were used during the research. The analysis of the information published on the web pages and public reports of the enterprises operating in Lithuania showed that corporate social responsibility in enterprises operating in the field of agriculture is revealed only episodically and is more typical of the enterprises of foreign capital and listed companies. It turned out that the understanding of social responsibility is still too narrow and confined to environmental protection, legal responsibility, as well as support for communities and non-governmental organizations. The relative absence of corporate social responsibility explicitly communicated by agricultural enterprises could be treated as a simple mistake of corporate communication.
    Keywords: health-related quality of life; corporate social responsibility; agriculture; sustainable development; stakeholders; communication; qualitative research.
    DOI: 10.1504/EJIM.2019.10014197
     
  • Research on compatibility strategy of ride-hailing platform   Order a copy of this article
    by Ke Lu, Jing Zhou, Xiaowei Lin 
    Abstract: In this paper, the compatibility strategy of a ride-hailing platform is analysed based on two-sided market theory. The basic model is constructed by considering the utility function of traveller and driver. Then two situations of compatibility model are extended based on basic model. In situation 1, the cross-platform cost is afforded by traveller. In situation 2, the cross-platform cost is afforded by driver. The equilibrium price and profit of both situations in compatibility model are analysed. Moreover, the factors of average waiting time and drivers commission rate are also introduced in order to reflect the characteristic of ride-hailing service. Finally, the results from the basic model and compatibility model with two situations are analysed and compared. The main results indicate that the equilibrium price charged to travellers in situation 1 is always higher than that in situation 2, while the price charged to drivers in situation 1 is always lower than that in situation 2. Moreover, the ride-hailing platforms that afford the cross-platform cost can earn more profit. And the relationship between drivers commission rate, average cost per transaction and equilibrium price, and total profit also depends on the probability that travellers choose to make cross-platform transactions
    Keywords: ride-hailing platform; compatibility; two-sided market; urban transport.
    DOI: 10.1504/EJIM.2019.10014198
     
  • Empowerment of the professional ageing workforce: a review and development of a model   Order a copy of this article
    by Mirali Seyed Naghavi, Mahdieh Gholamzadeh Jofreh, Reza Vaezi, Vajholah Ghorbanizadeh 
    Abstract: The majority of organisations recognise that they need to retain the professional ageing workforce as they are beneficial to business transformation. However, there is a lack of study that analysed specific approaches that encourage the empowerment of a professional ageing workforce. Therefore, this study aims to develop a conceptual model providing various approaches that encourage the empowerment of the professional ageing workforce within the organisation. Conceptual research methods are applied to conduct this research by reviewing the various related areas in the literature. As a result, four approaches have been identified including structural, management, psychological, and applied. The conceptual model can be used by human resources teams to comprehend the importance of retaining the professional ageing workforce and turn this issue into a competitive advantage for their organisations.
    Keywords: human resources management; conceptual model; empowerment; aging workforce; conceptual research methods.
    DOI: 10.1504/EJIM.2019.10014199
     
  • Effects of corporate social responsibility for environmental, social, and governance sectors on firm value: a comparison between consumer and industrial goods companies   Order a copy of this article
    by Wonsik Sul, Yejee Lee 
    Abstract: As the interest in the relationship between corporate social responsibility and firm value has been increasing, this study categorised the corporate social responsibility activity of companies into environmental, social, and governance segments and sample companies into consumer goods companies and industrial goods companies. Next, we empirically analysed the effect of each segment on firm value using panel data of 295 companies between 2011 and 2016. First, corporate social responsibility was found to have a positive effect on firm value. Second, in segmental corporate social responsibility activity, the effect of the environmental and social segments on firm value was positive and significant, while that of the governance segment was not significant. Finally, the environmental and social segments of consumer goods companies had a significant positive effect on firm value, whereas only the environmental segment had a significant positive effect on the firm value of industrial goods companies. These results demonstrate the necessity for each industry to emphasize specific segments to improve firm value.
    Keywords: corporate social responsibility; firm value; consumer goods companies; industrial goods companies.

  • Determinants of entrepreneurship in Latvia and Baltic countries in general: an empirical approach   Order a copy of this article
    by Gonçalo Brás 
    Abstract: Within the framework of North's institutional theory (1990, 2005), the aim of this study is to analyse the impact of economic and institutional factors (formal and informal), on entrepreneurship in both Latvia and the Baltic countries as a whole in the post-Soviet era. A multiple regression approach was used with data from 1996 to 2014 with a time-series model (Latvia), a panel data model and a dynamic panel data model (Baltic countries). The empirical findings for the Baltic countries suggest that a lower level of corruption, fewer constraints on capital investment, higher investment expenditure, a higher level of financial development, fewer trade barriers, lower inflationary pressure and less governmental price regulation tend to increase entrepreneurial activity. It was also found that entrepreneurial activity adjusted relatively quickly in these countries, which reveals a regenerative capacity in the short-run. On the other hand, the empirical findings specifically for the Latvian economy show that entrepreneurial activity tends to increase owing to the fall in corruption and greater financial development. Despite some unexpected results related to fiscal freedom and property rights, the findings provide economic policy-makers with important information about the main determinants of entrepreneurial activity in the Baltics.
    Keywords: entrepreneurship; Latvia; Baltic countries; time-series model; panel-data model.

  • Serial acquirers' strategy in the telecommunications sector: integration or indigestion?   Order a copy of this article
    by Julio Navio-Marco, Marta Solorzano, Juan Antonio Vicente Virseda 
    Abstract: This article analyses the performance of the serial operations of mergers and acquisitions (M&As) in the telecommunications sector, seeking to understand if the serial M&A strategy leads to stockholder wealth maximisation, and the role of the acquirers characteristics and its behaviour as an acquirer. After calculating the abnormal returns of telecommunications M&As from 2000 to 2010 and evaluating the long-term value creation/ destruction of these operations, a neural network and clustering techniques are used to study the serial acquirers behaviour versus occasional acquirers, to understand the factors influencing the success of the operations and to classify the acquirers into different types. Among other findings, we identify relevant variables that can make the strategy of the serial acquirer successful, and observe signals of indigestion in a certain type of serial acquirer, showing postmerge value destruction. We reflect that the capacity of an organisation to assimilate its previous acquisitions tends to be limited.
    Keywords: mergers and acquisitions; serial acquisitions; strategy; value creation; telecommunications; organisational learning; intangibles; CTAR; internationalisation; operators.
    DOI: 10.1504/EJIM.2019.10017196
     
  • Glocal corporate social responsibility and co-creation of shared values in the mining industry   Order a copy of this article
    by João Leitão, Margarida Rodrigues, José Manuel Rodríguez-Carrasco 
    Abstract: This article studies how in mining multinationals the shareholders' perspective of the creation of economic value combines with social and environmental values in the perspective of the local community, following a glocal corporate social responsibility founded on a simultaneous exercise of shared values co-creation. To do so, a case study is presented about a mining subsidiary in Portugal, in two historical periods where changes in capital ownership and governance were recorded. The results show that from the shareholders' perspective, in the subsidiary studied, strict adherence to the host country's legislation was observed. From the local community's perspective, some social investment was found, but less than that expected by private and public entities at the local level.
    Keywords: corporate social responsibility; co-creation; institutional theory; stakeholder theory; mines.
    DOI: 10.1504/EJIM.2019.10016619
     
  • The interplay between empathy, learning, and opportunity in the process of entrepreneurial value co-creation   Order a copy of this article
    by Amir Emami, Peter G. Klein, Veland Ramadani, Robert D. Hisrich 
    Abstract: This study investigates value co-creation in entrepreneurship: it focuses practically on the process through which the entrepreneur's new value proposition meets the customer's problem and pain. It argues that successful entrepreneurs tend to be more empathic than unsuccessful entrepreneurs. Entrepreneurs who offer their new values through an empathic relationship tend to learn vital market knowledge that shapes a shared mental model between themselves and the consumer that increases the likelihood of value co-creation. The performance of this relationship improves when there is a match between the entrepreneur's learning approach and her initial perception of the opportunity pursued. Matching between learning skills and empathy also enhances the empathy capacity of the entrepreneur. Both matching mechanisms are important for value co-creation.
    Keywords: empathy; entrepreneurial value co-creation; market knowledge; personality style.
    DOI: 10.1504/EJIM.2019.10015596
     
  • Socioemotional wealth of family firms: the theoretical perspective and challenges.   Order a copy of this article
    by Orlando Llanos Contreras, Muayyad Jabri 
    Abstract: Using the socioemotional wealth perspective has resulted in significant advances in the understanding of family firms since this model was proposed in 2007. It is considered the most challenging theoretical framework for these organisations developed in recent years. Based on a systematic literature review from the Web of Science, 120 articles published from 2007 to 2018 were reviewed. The results show that an increasing number of works based on socioemotional wealth have been published to respond to research questions on various topics regarding family businesses. The citations of these articles have also increased greatly, confirming the pervasive influence this perspective has had. This article explains the principles behind the socioemotional wealth perspective and how it has been used in a number of empirical and theoretical studies. It also proposes an initial discussion of two research questions on a new topic where this perspective has potential to close gaps in existing research.
    Keywords: socioemotional wealth perspective; family businesses’ behaviour; family firm theory.

  • Exploring the relationship between scenario planning and strategic flexibility and complexity   Order a copy of this article
    by Arafet Bouhalleb, Ali Smida 
    Abstract: An organisation's ability to deal with uncertainty and to adapt to changes is a key strategic capability in dynamic environments. Thus, firms need a flexible planning in order to adapt and survive. Scenario planning is one of the tools that stimulates strategic thinking and offers strategic choices by creating multiple futures. However, little evidence is available about its effects on organizational competencies. This paper explores the direct contributions of scenario planning to strategic flexibility and complexity. A structural equation modeling (SEM) is used to evaluate the causal links between concepts. Data analysis derived from a sample of 108 European manufacturing firms.
    Keywords: scenario planning; strategic flexibility and strategic complexity.
    DOI: 10.1504/EJIM.2019.10016812
     
  • Multiple directorships and managerial ability   Order a copy of this article
    by Reza Hesarzadeh, Ameneh Bazrafshan 
    Abstract: Theoretical literature provides different predictions on the relationship between multiple directorships and managerial ability (relationship). Therefore, we empirically investigate the relationship. We find that the relationship is generally negative and statistically significant but not economically significant, i.e., the relationship is very small. In this regard, we show that the relationship is negative (positive) and also statistically and economically significant for firms with high levels of monitoring (advising) needs. Furthermore, we show that the regulatory oversight (1) mitigates the general negative relationship; (2) changes the direction of relationship from negative to positive, for firms with high levels of monitoring needs; and (3) does not influence the relationship, for firms with high levels of advising needs. Collectively, the results suggest that the monitoring-advising needs and regulatory oversight are important factors in the analysis of the relationship.
    Keywords: directorships; management; managerial ability; corporate performance; monitoring needs; advising needs; regulatory oversight; agency theory; corporate governance; busyness hypothesis; capital market.
    DOI: 10.1504/EJIM.2019.10016753
     
  • Rethinking the roles of project management maturity and organisational culture for perceived performance   Order a copy of this article
    by Ronald Busse, Hasan Zafer, Malcolm Warner 
    Abstract: Scholars and practitioners alike have long been concerned with identifying those factors that account for most relevant impact on project success. We now add to the existing body of knowledge in this article, by re-appraising the roles of project Management Maturity (PMM) and Organisational Culture (OC) for several performance indicators. Our work is a replication which questions the results of Yazici’s (2009) US-focused prior research. We collected fresh primary data from 66 German project managers that we processed using structural equation modelling. Based on partial least squares path modelling, two major contributions emerge: First, and contrary to the original study, we found a significant effect of perceptions of PMM on those of project and firm performance. Second, and in line with Yazici (2009), we confirmed the positive correlation between perceived clan-culture orientation and perceived project-performance.
    Keywords: firm performance; Germany; organisational culture; project management maturity; project performance.
    DOI: 10.1504/EJIM.2019.10016813
     
  • Negotiating international strategic alliances: success and failures - some closing thoughts
    by Michael Jeive, Raymond Saner 
    Abstract: The aim of this thematic issue is to deepen the current understanding of the negotiation process of strategic alliance negotiations through the application of a multi-lens approach in which selected theories and models were applied to specific cases to gain richer insights into the business case, the negotiation process and to identify lessons for future negotiators of strategic alliances. Negotiation theory, trust theory and business diplomacy are applied to a range of strategic alliance negotiations including private sector M&A, negotiations between governments, and cross-sectoral alliance negotiations between private sector actors and other actors such as regulatory agencies.
    Keywords: .

  • Business diplomacy and international strategic alliances   Order a copy of this article
    by Raymond Saner 
    Abstract: Many of the pressures that internationally active enterprises have to face are related to social issues in management rather than the traditional business of international strategic management. Some of these pressures are linked to non-state actors who can engender conflicts between states and between states and enterprises, often with significant economic impact and can play a powerful role in promoting either the resolution or renewal of conflict Both companies and government agencies must take this into account in the event of a conflict. Business diplomacy can greatly help prevent a sliding into an impasse of a strategical alliance negotiation and if already in the process of negotiation, business diplomacy competence can help a company face multi-stakeholder issues and multi-actor negotiations which are often part of complex strategic alliance negotiations.
    Keywords: business diplomacy; non-state actors; strategic alliances; multi-actor and multi-stakeholder negotiations.
    DOI: 10.1504/EJIM.2019.10016814
     
  • CRM’s Effect on the Customer Knowledge Creation Process and Innovation   Order a copy of this article
    by Saeed Safari, Seyed Rohollah Hosseini Mehrabadi, Ali Hossein Keshavarzi 
    Abstract: This study has investigated the effect of customer relationship management systems (CRM) on the customer knowledge creation process to produce innovative products or deliver innovative services in Parsian Insurance Company in a unique Iranian culture with completely different features from Islamic and Middle-East countries, in terms of research factors. Data was collected using a questionnaire, in a research population of 600 managers of the company’s headquarter, and representatives in Tehran province. The sample size was calculated 243 using Cochran formula; 280 questionnaires was distributed and 250 was returned. The Structural Equation Modeling was used for statistical analysis of data. The research findings showed that CRM systems, have affected the process of customer knowledge creation. The findings also confirmed that all components of customer knowledge creation process affect the innovative product/service production.
    Keywords: customer relationship management; customer knowledge; knowledge creation; knowledge creation theory; innovative product/service.
    DOI: 10.1504/EJIM.2019.10016815
     
  • Does culture frame technological innovativeness? A study of millennials in triad countries   Order a copy of this article
    by Andreas Klein, Sven Horak, Sabine Bacouel-Jentjens, Xiaomei Li 
    Abstract: Personal innovativeness is an important value-based human behavior that is responsible for the ability of a country to participate in the domain of technological innovations and to enhance economic growth in general. Our study investigates technological innovativeness of millennials in a cross-cultural setting on the individual level. The research design includes technological involvement and knowledge, and an individual-level measurement of five renowned cultural values as antecedents of technological innovativeness. Findings from structural equation modelling of 1,527 millennials from six triad countries confirm that technological involvement and knowledge positively affect personal innovativeness in the technology domain. Above all, from a theoretical perspective on culture, especially individual measures of power distance, uncertainty avoidance, and long-term orientation have a significant negative effect on technological innovativeness. Hence, individual cultural values play an important role for companies that search for, for example, an overseas location for their R&D facilities or innovative personnel in general.
    Keywords: technological innovativeness; individual cultural values; value measurement; millennials; cross-cultural management; triad countries.
    DOI: 10.1504/EJIM.2019.10016816
     
  • Sending expats or hiring locals? The impact of communication barriers on foreign subsidiary CEO staffing   Order a copy of this article
    by Matthias Schulz, Christian Schwens, Hendrik Klier, Helene Tenzer 
    Abstract: Communication between headquarters (HQs) and foreign subsidiaries of multinational corporations (MNCs) is crucial for coordination, control, and knowledge transfer, but language barriers and geographic distance impede this exchange. Hypothesizing that MNCs react to these hurdles by appointing subsidiary top managers with adequate communication skills, we investigate how the native language barrier, foreign language barrier, and geographic distance between HQs and a foreign subsidiary influence the choice between parent and host/third country nationals as subsidiary CEOs. Testing our hypotheses on a sample of 101 staffing decisions made by German firms in 33 countries, we find a negligible effect of the native language barrier, but establish that a foreign language barrier enhances and higher geographic distance lowers firms’ propensity to staff subsidiary CEO positions with parent country nationals. An MNC’s international experience was found to moderate these relationships.
    Keywords: HQ-subsidiary relationship; subsidiary top management staffing; communication; language; expatriate management.
    DOI: 10.1504/EJIM.2019.10016817
     
  • Opening the reverse innovation black box to pinpoint its drivers and barriers in Western MNCs   Order a copy of this article
    by Thierry Burger-Helmchen, Caroline Hussler 
    Abstract: If hallmark examples of reverse innovation flourish, the micro-level drivers and barriers of this phenomenon remain understudied. The present paper aims at filling that gap by investigating the reversal process at stake to better tackle its managerial challenges. This conceptual paper first explores the market drivers/barriers associated to reverse innovation leading to fine tune the phenomenon, using the disruptive innovation lenses. In a second part, the article relies on international business literature, to characterize intra-MNC bottlenecks and configure enabling managerial practices. The analysis first outlines two types of reverse innovation (associated to different marketing stakes and creative processes) and then highlights their respective organizational conductive environments and major bottlenecks. Opening the reverse innovation black box and pinpointing its underlying process increase both the analytical power of the concept and the ability of Western MNCs to successfully run such global innovation strategies.
    Keywords: reverse innovation; foreign subsidiaries; intra-MNCs knowledge flows.
    DOI: 10.1504/EJIM.2019.10016818
     
  • Trust, reciprocity and reputation in informal networks in post-Soviet Russia   Order a copy of this article
    by Sven Horak, Andreas Klein, Anna Svirina 
    Abstract: This research explores the relationship between trust and informal networking using the example of blat/svyazi, simply translated as “connections,” in post-Soviet Russia. We find that a higher articulation of general trust does not reduce the trust in blat/svyazi, but rather both can coexist. Furthermore, the greater the importance a person ascribes to blat/svyazi, the greater the need to establish a reputation within his or her blat/svyazi network, and the greater the trust in blat/svyazi. Therefore, reputation has a mediating effect on trust in blat/svyazi. However, the more important reputation building is for a blat/svyazi-based network transaction as a guarantor for the transaction, the lower the trust in blat/svyazi. We assume that the latter mechanism takes effect due to the ambivalent nature that blat/svyazi developed during post-Soviet times, being today more cognitive trust-based, less social, and more money-centred.
    Keywords: informal networks; informal institutions; blat/svyazi; trust; post-Soviet Russia; emerging markets; transitional economies.
    DOI: 10.1504/EJIM.2019.10016844
     
  • The social network of a science park: a study of heterogeneity.   Order a copy of this article
    by Angel Meseguer-Martinez, Maria Jose Ruiz, Gloria Parra-Requena 
    Abstract: This study analyses whether heterogeneity exists in the social network of a young Spanish science park. In this sense, we check the existence of business and innovation networks and analyse how the member firms are located within (central and peripheral positions). Furthermore, we analyse the differences in the network position depending on the type of firm, their access to resources for innovation and the sector. By means of social network analysis, we analyse those aspects related to heterogeneity within the social network of a science park. Results show that stand-alone companies tend to position themselves centrally, whereas corporate companies take peripheral positions. Differences in access to external resources for innovation between the central and peripheral subnetworks are observed in the innovation network, but not in the business network. Moreover, firms in the ICT industry tend to occupy central positions whereas firms in other sectors tend to occupy peripheral positions.
    Keywords: science parks; social networks; social network analysis; heterogeneity; business and innovation networks.
    DOI: 10.1504/EJIM.2019.10016845
     
  • Innovation management in consulting firms: Identifying innovation processes, capabilities, and dimensions   Order a copy of this article
    by Antonio Hidalgo, Isaac Lemus-Aguilar, Alberto Urueña 
    Abstract: Consulting firms are considered part of knowledge-intensive business services, in which expert knowledge plays a crucial input in the provision of service. Using a multi-case study, this study aims to improve understanding of how consulting firms strategically manage innovation processes and which capabilities and dimensions they focus on to deliver innovation, based on interaction among the main actors from both an internal and external perspective. Consulting firms tend to simplify reality, but several innovation processes take place at the same time. Results show that these views are not mutually exclusive; on the contrary, many of them coexist over the life cycle of the firm and its particular business conditions. The challenge for innovation in consulting firms achieving a balance between generating incremental change by exploiting current knowledge and creating radical innovations by exploring new ideas at the same time.
    Keywords: innovation management; innovation process; innovation capabilities; innovation dimensions; consulting firms.
    DOI: 10.1504/EJIM.2019.10016846
     
  • Do board of directors’ roles and composition promote exploitative and exploratory innovations? Evidence from Tunisian listed firms   Order a copy of this article
    by Sarra Berraies, Wajdi Rejeb 
    Abstract: The effects of board of directors (BD's) roles and composition on exploratory and exploitative innovations and even on ambidextrous innovation have been little investigated in the literature, particularly in emerging economies. This research addresses this gap by identifying and empirically testing a conceptual model on all Tunisian listed companies. Semi-structured interviews were also conducted with directors of these firms to discuss the findings. Multiple regression analysis method was used to analyze data. Results indicate that BD’ service role positively influences exploratory, exploitative and ambidextrous innovations. These types of innovation are negatively linked to BD’ control role. Findings do not show significant effects of BD’ strategy role, board independence and gender diversity on all the types of innovation studied. This paper sheds light on an innovative and unexplored topic in the literature. This work addressed the research gap in the literature as prior studies focused on the effect of BD on innovation rather than on innovation types or even on ambidextrous innovation. This study provides interesting insights for firms that seek to improve their corporate governance. It highlights the key board’s attributes that firms must focus on to innovate.
    Keywords: corporate governance; board of directors; gender diversity; independent directors; board’s roles; exploitative innovation; exploratory innovation; ambidexterity; emerging economy.
    DOI: 10.1504/EJIM.2019.10016847
     
  • Home country institutions and export behaviour of SMEs from transition economies: the case of Russia   Order a copy of this article
    by Tatyana Tsukanova 
    Abstract: This study examines the relationship between home country institutional environment and export behaviour of small and medium-sized enterprises (SMEs) from transition economies. It is argued that perceived institutional challenges in home country may explain significant differences in exporting among firms. By focusing on Russia, as a context of transition economy, it is empirically tested how the perceived tax and financial barriers define export propensity of SMEs, and whether corruption concerns can play a role of a moderator and navigate firms’ export activities. Data on 3,136 Russian SMEs provide strong support for the effects of the perceived institutional dimensions on firms’ propensity to export. The results offer a more fine-grained picture of institutional environment by contributing to the extant literature and show that the impact of home country institutions is dependent on the subjective perception which plays an important role in shaping export behaviour of Russian SMEs. The implications are discussed.
    Keywords: export behaviour; export propensity; home country environment; institutions; perception; Russia; SMEs; transition economies.
    DOI: 10.1504/EJIM.2019.10016880
     
  • Implementing management innovations in a transition economy   Order a copy of this article
    by Violeta Domanović 
    Abstract: Managers are required to introduce various innovations in the process of evaluating company's performance over some past period and make future business decisions that would contribute to the long-term sustainability and development of the company. The question is how the managers in transition economies, such as the economy of the Republic of Serbia, address different management innovations. The paper examines whether the company managers in the Republic of Serbia are familiar with the BSC, as the most influential management innovation,, whether the mentioned model is implemented in companies, as well as what reasons are behind not implementing this model in large, medium-sized and small companies. The research findings show that the managers, in general, are not familiar with the BSC model and are not aware of the importance of this model; however, there are other similar models that are being implemented in companies operating in Serbia.
    Keywords: management innovations; performance measurement; balanced scorecard; companies; Republic of Serbia.
    DOI: 10.1504/EJIM.2019.10016881
     
  • Entrepreneurial orientation and new venture performance: the moderating role of network types   Order a copy of this article
    by Rimante Sedziniauskiene, Jurgita Sekliuckiene 
    Abstract: This study explores the link between entrepreneurial orientation, network types and international performance of new ventures. Building on international entrepreneurship theory, we specifically investigate how the type of network effects the entrepreneurial orientation and performance relationship among new ventures from Lithuania, a transition economy in Central and Eastern Europe. Data collected from 83 international new ventures revealed a positive linkage between entrepreneurial orientation and international performance outcomes. The direct relation between three network types and international performance was not supported, offering rich potential for researchers looking to advance our understanding of importance that networks may have in economies, particularly in transition economy contexts. Moreover, the findings revealed that high entrepreneurial orientation has a significantly higher international performance in the presence of high formal networks. The implications and directions for future research are discussed.
    Keywords: entrepreneurial orientation; international performance; international new ventures; network type; transition economy; Lithuania.
    DOI: 10.1504/EJIM.2019.10016904
     
  • Garut value co-creator: fostering growth of SMEs in Garut to attract more customers   Order a copy of this article
    by Grisna Anggadwita, Dini Turipanam Alamanda, Gadaf Rexhepi, Abdullah Ramdhani 
    Abstract: Garut is one of the districts in Indonesia that is known to have great potential in small and creative industries. Some small industries have been formed into industrial centres, including leather, batik garutan, fragrant roots and woven bamboo. Some industries have been changed from small industries into national scale industries, such as Dodol Garut and Chocodot. But, unfortunately, the development of local industry still faces obstacles in market development, owing to the lack of synergy and cooperation between industries. Co-creation superior product of Garut is offered as a stepping method that can be applied. The DART model, consisting of dialogue, access, transparency and technology, is used as a tool to map potential and evaluation tools that can be adopted in the future by value co-creators (Garut District Government). Full government support is absolutely necessary as a centre of co-creation (value co-creator).
    Keywords: Garut; potential local industries; small industry; DART model; value co-creation.
    DOI: 10.1504/EJIM.2020.10016955
     
  • Burnout among accountants: the role of organisational commitment components   Order a copy of this article
    by Muhammet Sait Dinc, Cemil Kuzey, Ali Haydar Gungormus, Bedia Atalay 
    Abstract: The purpose of this study is to examine the impact of the organisational commitment components agreed to by accountants with regard to their job burnout dimensions. Using the survey method, 177 responses were collected from accountants in Turkey. A partial least squares structural equation model was constructed to test both the reliability and validity of the measurement as well as the structural model. The results showed that while continuance commitment is an important predictor of emotional exhaustion and depersonalisation, the dimensions of burnout, affective and normative commitment, are negatively associated with depersonalisation and emotional exhaustion types of burnout, respectively.
    Keywords: job burnout; emotional exhaustion; depersonalization; reduced personal accomplishment; organisational commitment; affective commitment; normative commitment; continuance commitment; accountants.
    DOI: 10.1504/EJIM.2019.10017013
     
  • When brand scandal spills over brands from the same region of origin: moderating role of psychic distance   Order a copy of this article
    by Tong Chen, Yifan Tang, Ping Qing 
    Abstract: Previous studies have documented that brands are vulnerable to negative spillover caused by scandalised brands from the same countries. However, little is known about how individual-level perceived psychic distance (PD) influences the likelihood of spillover occurring. PD refers to individuals' perception of dissimilarities between their home country (or region) and foreign countries (regions). The results from the two experiments indicated that PD improve the likelihood of spillover towards brands from the same region. When PD is high, a brand scandal is more likely to spill over to brands from the same region of origin (ROO) versus those from different ROO. However, when the PD is low, a brand scandal is unlikely to spill over, no matter whether the ROO is the same or not. The results also reveal the moderated mediating role of perceived brand similarity.
    Keywords: brand scandal; spillover effect; psychic distance; perceived brand similarity; region of origin; moderating effect.
    DOI: 10.1504/EJIM.2019.10017014
     
  • Diaspora networks in international marketing: How do ethnic products diffuse to foreign markets?   Order a copy of this article
    by Maria Elo, Indianna D. Minto-Coy, Susana Costa e Silva, Xiaotian Zhang 
    Abstract: While diaspora networks can be instrumental for diffusion, their allin- one role has remained underexplored in international marketing management literature. Diaspora actors function as part of the channel system, diffusing ethnic products and creating the highway to new markets. Globalisation has increased geographic dispersion and plurality, fostering their participation in international business as connectors. To this end, exporting firms benefit from diaspora resources while co-creating participant distribution. This mechanism the invisible diaspora hand shapes the internationalisation processes of products and ethnic value creation on behalf of the firm. This study examines how ethnic products diffuse across borders, and how diaspora networks participate in the international diffusion and ethnic crossover process by orchestrating resources across contexts and networks. The findings contribute to advancing our understanding of product diffusion and mainstreaming, and theorising on the role of transnational diaspora in international market entry, product diffusion and international marketing.
    Keywords: international diffusion; international marketing; channel partner; diaspora networks; diaspora pull; ethnic product; ethnic crossover; foreign market entry; product innovation.
    DOI: 10.1504/EJIM.2019.10017015
     
  • Successful knowledge transfer in IJVs: the role of trust, partner compatibility and expected benefits   Order a copy of this article
    by Nikolaos Sklavounos, Konstantinos Rotsios, Yannis Hajidimitriou 
    Abstract: The purpose of this research is to investigate the influence of trust on knowledge transfer and expected benefits from knowledge transfer, and the influence of partner compatibility on knowledge transfer, trust and expected benefits from knowledge transfer. Based on elements from the resource based view and social exchange theory, Greek IJVs operating in South East Europe are empirically examined. This research contributes to the literature in four ways: First, by showing a positive impact of the level of trust the foreign partner has towards the local IJV partner on a) successful knowledge transfer to the IJV and b) expected benefits from knowledge transfer to the IJV. Second, by revealing a positive impact of the degree of partner compatibility on a) successful knowledge transfer to the IJV and b) the level of trust the foreign partner has towards the local IJV partner. Third, by providing empirical evidence regarding the above impacts in new national environments. Finally, it contributes by enhancing the understanding of knowledge transfer from the foreign partner to IJVs in emerging markets.
    Keywords: international joint ventures; knowledge transfer; trust; partner compatibility; expected benefits.
    DOI: 10.1504/EJIM.2019.10017016
     
  • Moderating effects of related experience and firm size: will multinationals opt for acquisitions in high informal institutional settings?   Order a copy of this article
    by Zakari Abubakari, Min Wang, Iddrisu Abubakari 
    Abstract: This study examines the influence of informal institutional distance on the establishment mode strategies of foreign multinational enterprises (MNEs) in Ghana with the moderation role of experiential knowledge (related experience) and parent firm size. The empirical analysis is based on a sample of 223 greenfield and acquisition market entries over the period 2001-2016, drawn from 20 countries. The study employs binomial logistic regression to establish the relationships among the variables and, the results reveal that high informal institutional distance leads to the preference for acquisitions over greenfield investments. The study also finds that high level of experiential knowledge (related experience) and large parent firm size have positive relationship with acquisition establishment as compared to greenfield investment. We therefore argue that strong related experience and large parent firm size strengthen the choice for acquisitions in relation to high informal institutional distance.
    Keywords: “institutions; institutional distance; informal institutional distance; institution-based view; related experience; establishment mode; acquisition; green-field investment; international management".
    DOI: 10.1504/EJIM.2019.10017017
     
  • Riding the storm out: the short- and long-term effects of export promotion on firm performance during an economic downturn   Order a copy of this article
    by Joan Freixanet, I.Y.A. Churakova, Josep Rialp, Hsin-Chen Lin 
    Abstract: This study evaluates the short- and long-term impact of export promotion by focusing on a Spanish program to support beginning exporters. Based on the observations of 1884 firms over the period of 20052014, the findings demonstrate that the program had a positive impact on participants export and economic performance, and the effects were persistent. The paper concludes that focusing export promotion towards SMEs and beginning exporters and ensuring a balanced mix of various forms of assistance are critical to the effectiveness and lasting effects of export promotion. It also shows that, during the recent great trade collapse starting in 2008, firms using this type of assistance outperformed firms in the control group and the national average regarding both export growth and survival rates. These results are encouraging regarding the countercyclical potential of export promotion. The findings have significant implications for scholars, managers and policymakers.
    Keywords: export promotion; impact evaluation; propensity-score matching; small and medium-sized enterprise; longitudinal study; economic downturn.
    DOI: 10.1504/EJIM.2020.10017198
     
  • ISO 9001 effectiveness and financial performance of Bosnian exporters: investigating mediators   Order a copy of this article
    by Ensar Meki?, M. Sait Dinc 
    Abstract: Despite the fact that the relationship between quality practices and financial performance was significantly addressed in managerial literature, few studies investigated mediators in this relationship, and very few of them focused on the ISO 9001 Effectiveness. This study aimed to explore mediators of the relationship between ISO 9001 Effectiveness and Financial Performance of the Bosnian exporting companies. Based on the recent literature, second-order structural equation model was proposed and tested. The empirical data was obtained from a questionnaire of 126 ISO 9001-certified Bosnian exporting companies. Once data was collected, factory data analysis was made in SPSS to purify scales through items' loadings and Cronbach's Alpha values. Convergent validity and confirmatory factor analysis has been done through partial least-square path modelling using Smart PLS 3 software. Results indicated that total effects of ISO 9001 Effectiveness on Financial Performance were significant and positive, and that Organizational Learning Capability fully mediated this relationship.
    Keywords: quality management; ISO 9001; business innovativeness; path modelling; organisational learning capability; financial performance; exporters; mediator.
    DOI: 10.1504/EJIM.2020.10017199
     
  • The impact of networks on value co-creation for women-owned businesses   Order a copy of this article
    by Dianne H.B. Welsh, Eugene Kaciak, Ezra Memili, Lakshmi Iyer, Izabela Koladkiewicz, Veland Ramadani 
    Abstract: Researchers have called for more attention to the issues surrounding women entrepreneurs and their businesses that impact their success and the value co-creation it brings to stakeholders. This study examines the moderation effect of social networks on the relationships between women entrepreneurs’ specific entrepreneurial skills sets in information technology, management, and securing funding, value co-creation and the effect on firm performance. Social network support is considered a proxy for value co-creation. Our findings show that IT skills are positively related to firm performance. Results showed a positive interaction effect of network support with management skills and with the ability to obtain financing on firm performance. Implications and future research are discussed.
    Keywords: networks; value co-creation; firm performance; women entrepreneurs; developing economy; Poland.
    DOI: 10.1504/EJIM.2020.10017390
     
  • Impact of internal additional compensations policy on revenues in cross-sectoral SME environment   Order a copy of this article
    by Sanja Todorovic, Mladen Radisic, Aleksandar Takaci, Jelena Borocki, Jana Kliestikova 
    Abstract: A contemporary business practice attributed to the small and medium-sized enterprises (SMEs) reflects rather ad-hoc employees’ compensation policies. In this study, we investigate whether cross-sectoral differences exist with respect to the additional compensation performance on the sample of IT (information technologies) and non-IT small firms coming from an emerging market in Europe. The central research includes systematic statistical analysis of the relations between additional compensations performance (both material and non-material) and revenues growth for more than 60 SMEs. We conclude that cross-sectoral differences of additional compensation impact on revenues growth are evident. IT SMEs are more likely to experience year-to-year revenues growth when they perform additional compensation towards their employees, and they execute non-material additional compensation more frequently. However, variables observing employee category receiving an additional compensation and funding spent for additional compensation did not show considerable statistical significance with respect to impact on revenue growth for both observed sectors.
    Keywords: additional compensation; SMEs; revenues growth; Fisher's exact test.
    DOI: 10.1504/EJIM.2020.10017391
     
  • Barriers to ethical business in Slovakia: an exploratory study based on insights of top representatives of business and employer organisations   Order a copy of this article
    by Anna Lasakova, Anna Remisova, Alexandra Bohinska 
    Abstract: The article investigates unethical business practices and their causes in one of the CEE countries, in Slovakia. A qualitative research design was employed with focus group as the primary method. The sample consisted of top representatives of Slovak business and employer organisations. To address the complexity and interconnectedness of ethical issues identified in this study, a framework ('vicious circle of barriers to ethical business') was outlined, linking five components: (1) weak state as a bad role model for business community, (2) inadequate business regulations causing perceived injustice and lack of stability and predictability in business, (3) orientation of businesses to short-term quick gains, (4) mistreatment of stakeholders (society, competitors, suppliers, customers and employees) and (5) self-serving intrusion of business to politics, using alliances and networks to influence decision-makers in creating strategically important policies and business regulations. These five elements interfere with and reinforce each other, thus impeding advancement of business ethics in Slovakia.
    Keywords: ethics; barriers; business ethics; unethical practices; business associations; employer organisations; entrepreneurship; stakeholders; Slovakia; CEE.
    DOI: 10.1504/EJIM.2020.10017392
     
  • A study on the consumers' intention to purchase a social enterprises product   Order a copy of this article
    by Y.I. Hsin Lin, Kuo Hsiung Wang, Chang Hua Tsai, Feng Jyh-lin 
    Abstract: A social mission is usually a particularly hot issue as it can deliver unique functional and emotional elements to build a strong relationship between a social enterprise and its customers. The purpose of this study is to examine the relationships between a social mission, product competitiveness and purchase intentions in a social enterprise. Data were collected from 151 customers of Come True Coffee through the companys Facebook in January and February 2017. Multiple regression analysis was used to examine the relationships among the research variables and identify the final model. The results show that good product competitiveness and a social mission will improve the intention to purchase. Moreover, the social mission of a social enterprise is an important issue in terms of encouraging consumers to feel concern. Finally, product competitiveness is a mediating factor for a social mission in regard to the purchase intention. The outcomes of this study could help managers better understand the relationships among social mission, product competitiveness and purchase intentions.
    Keywords: social enterprise; social mission; coffee; product competitiveness; purchase intentions.
    DOI: 10.1504/EJIM.2020.10017393
     
  • The long road to omnichannel retailing: an assessment of channel integration levels across fashion and apparel retailers   Order a copy of this article
    by Emiliano Acquila-Natale, Julián Chaparro-Peláez 
    Abstract: Despite the increasing interest in omnichannel operation both in academia and business contexts, the understanding and knowledge about the elements of channel integration is still limited. Furthermore, at this moment there are no instruments that facilitate measurement of the level of channel integration, as well as of information about which indicators to use when measuring that level. This study addresses this gap by defining a systematic set of indicators to measure the level of channel integration and categorises the indicators in six different areas along the whole shopping process. The study further tests the measurement instrument with a sample of 22 fashion and clothing and apparel retailers operating in Spain. The proposed measures and the results from this study will help establish the basis for the application of the measurement instrument in different contexts and, in last instance, will help companies to improve their omni-channel strategies.
    Keywords: e-commerce; cross-channel; multi-channel; omni-channel; channel integration; fashion; mobile commerce; omnichannel.
    DOI: 10.1504/EJIM.2020.10017394
     
  • The applications of dynamic relative taxonomy methods to assess the effectiveness of transnational corporations strategies   Order a copy of this article
    by Katarzyna Cheba 
    Abstract: The main purpose of the paper is evaluating the effectiveness of strategies applied by transnational corporations on the markets worldwide on the basis of the set of indicators proposed by the author. The added value of the presented analysis is also the proposed approach to establishing the ranking of the transnational corporations using the relative taxonomy method in the dynamics perspective. The analyses presented in this paper include the information on transnational corporations published by the UNCTAD under the World Investment Report ranking. In the paper, the information on the corporations that were in the ranking lists of the top 100 non-financial MNEs from the 2011-2013 and 2015-2016 were analysed. The results of the study may be used as an alternative to the rankings developed by the United Nations Conference on the Trade and Development under the World Investment Report ranking published to date.
    Keywords: transnational corporations; effectiveness of transnational corporations strategies; dynamic relative taxonomy; automotive sector.
    DOI: 10.1504/EJIM.2020.10017395
     
  • Testing critical levels in product and geographic diversification: A structural threshold approach   Order a copy of this article
    by Pablo Garrido-Prada, Maria Jesús Delgado-Rodriguez, Desiderio Romero-Jordán 
    Abstract: This paper performs a structural threshold regression analysis to test the existence of critical diversification levels in a study of the moderating effect of diversification strategies on performance. The method is applied to a novel panel dataset comprising a sample of Spanish multinational companies from non-financial sectors in 20062011. The results reveal that a critical level of geographic diversification is needed to influence positively the product diversification-performance relationship. Moreover, the geographic diversification-performance relationship is not influenced by the level of product diversification. Our results are relevant for understanding the complexity of these strategies
    Keywords: geographic diversification; product diversification; firm performance; Spanish firms; structural threshold regression.

  • Factors affecting online purchase intention of consumers: a comparative approach between China and Uzbekistan   Order a copy of this article
    by Dawei Liu, Yuting Kang, Nodir Egamberdiev, Miao Shi, Anastassiya Bakhareva 
    Abstract: This study examined factors that encourage purchase intentions of Chinese and Uzbekistan online consumers. With a comparative approach, the research had three primary objectives to focus on exploring relationship of subjective (individual demands and consumers' attitude), objective factors (price, quality and website credibility) and online purchase intentions. The study revealed that the subjective factor wasn't relevant in affecting the Chinese consumers' online purchase intention and behaviour. The three objective factors including price, product quality and web trust, are found significant to affect both Chinese consumers' and Uzbek consumers' online purchase intention.
    Keywords: e-commerce; consumer behaviour; trust; purchase intention; China; Uzbekistan.
    DOI: 10.1504/EJIM.2020.10017730
     
  • Coalignment of resources and diversification strategy on business groups   Order a copy of this article
    by Fang-Yi Lo 
    Abstract: Firms allocating resources and adapting proper strategy to gain better performance is an important issue in the strategic paradigm. This research examines the resource-based view to explore the resource endowment of business groups' coalignment with diversification strategy, and then studies the business groups' growth performance. Specifically, this study collects data from a database of the top 300 Taiwanese business groups, incorporating two research methods of multiple regression analysis and fsQCA (fuzzy-set Qualitative Comparative Analysis) to address the hypotheses and research questions. Results support the coalignment concept from fsQCA that states resources can complement or substitute for each other, and the coalignment of different resources with diversification strategy can then improve business groups' growth performance.
    Keywords: business group; diversification strategy; fsQCA; growth performance; resources.
    DOI: 10.1504/EJIM.2020.10017731
     
  • Applying a trust lens to the study of international strategic alliance negotiations   Order a copy of this article
    by Michael Jeive 
    Abstract: In the context of international strategic alliances, negotiation is not limited to the process of reaching an initial agreement, but is also a central tool in the successful implementation and joint value creation phases In a context where neither party has the power to enforce values on the other, the process of negotiating values and managing expectations brings the structures of the working relationship into sharp focus illuminating the ongoing process whereby agreed or accepted behavioural values emerge and begin to underpin the collaborative endeavour Following a brief cultural diversion to show how the trust lens can illuminate the development of alliance culture, the paper provides an overview of key recent literature on the conception of trust and trust development before returning to a discussion of trust and negotiation and especially of the strategic alliances The paper indicates a new approach to studying the development of behavioural and system values
    Keywords: strategic alliances; negotiation; trust; interpersonal trust; system trust; process trust; trust development; values.
    DOI: 10.1504/EJIM.2019.10017732
     
  • Conceptualising involvement in fashion social media brand communities   Order a copy of this article
    by Ángel Hernández-García, Santiago Iglesias-Pradas 
    Abstract: This study addresses the lack of understanding of the different elements (fashion products, fashion brands, social media platforms) and types of involvement (enduring and situational) that interplay in the development of involvement with fashion brands in social media communities. The research revises the concept of involvement in fashion social media brand communities from a multidimensional approach, with three different dimensions: fashion involvement, fashion brand involvement (enduring) and involvement with social media brand communities (situational). The revised conceptualization of involvement is empirically tested using a sample (N = 451) of members of different luxury fashion and fast-fashion international brands in Indonesia, a country with one of the largest social media audiences in the world. The results show that a multidimensional view provides a more adequate framework to study involvement in social media, even though further investigation is required to fully understand the concept of involvement in social media brand communities.
    Keywords: involvement; fashion brands; social media; social media marketing; social media communities.
    DOI: 10.1504/EJIM.2019.10018166
     

Special Issue on: Value Co-creation in the Course of International Entrepreneurial Opportunity Developme

  • The impact of knowledge creation and acquisition on innovation, coopetition and international opportunity development   Order a copy of this article
    by Gina Santos, Carla Marques, Vanessa Ratten, João J. Ferreira 
    Abstract: This study sought to analyse the impact of the creation and acquisition of knowledge in company coopetition and innovation, as well as the effect of coopetition and innovation on internationalisation. The analysis used variables included in the database of the Community Innovation Survey CIS 2012, to which multivariate statistical tests were applied. The results reveal that the creation process, including knowledge creation, has an impact on company innovation and coopetition. In addition, innovation has a positive impact on the internationalisation of enterprises. Thus, companies that promote knowledge creation and acquisition and that implement coopetition strategies innovate significantly more, thereby promoting internationalisation. This studys results contribute to validating the importance of investment in knowledge supported by coopetition strategies as a way to understand trends and to plan and define innovation strategies that contribute to companies entry into the global market.
    Keywords: coopetition; internationalisation; knowledge.

Special Issue on: Entrepreneurship Cross-National and Cross-Cultural Perspectives

  • One size does not fit all: generalising entrepreneurial insights in a world of differences
    by Gerhard Apfelthaler, William B. Gartner, Armin J. Kammel 
    Abstract: This article is an introduction to the special issue on 'Entrepreneurship: Cross-National and Cross-Cultural Perspectives'. Besides providing overviews of the six articles published in the special issue, we discuss some of the challenges that arise when scholars explore cross-national and cross-cultural perspectives in entrepreneurship.
    Keywords: entrepreneurship; cross-cultural entrepreneurship; cross-national entrepreneurship.
    DOI: 10.1504/EJIM.2017.10004253