Call for papers


 


Int. J. of Electronic Customer Relationship Management

 

Special Issue on: "eCRM and the Hospitality Industry"

 

Guest Editors:
Dr. Chen-Kuo Pai, Macau University of Science and Technology, Macau
Dr. Te-Wei Wang, University of Illinois Springfield, USA

 

We are pleased to announce a special issue focused on electronic customer relationship management (eCRM) systems used in the hospitality industry. eCRM systems have been used by many businesses to support both strategic decision making and daily operations. Traditionally, the role of eCRM has been to engage customers in a mutually beneficial relationship. But increasingly, eCRM is becoming a major part of the extended ERP system.

 

As with any other information system, the implementation of eCRM systems is a reconfiguration process and requires industry-specific knowledge. This is especially true when eCRM is used in the people-oriented hospitality industry. All aspects of the eCRM system, including system development issues, system quality issues, system implementation issues, evaluation issues, security and privacy issues and human-computer interface issues, should be examined in the context of the hospitality industry.

 

The goal of this special issue is to provide an open discussion in which researchers and practitioners can share the latest developments in electronic customer relationship management relating to the hospitality industry. The issue’s main objective focuses on the application of information and communication technology (ICT) in solving various issues in the hospitality industry.

 

Subject Coverage

 

Suitable topics include but are not limited to:

  • Electronic customer relationship management (eCRM)
  • Effects of CRM systems on hospitality
  • Hospitality CRM strategies for the internet and e-CRM
  • Hospitality CRM marketing
  • Hospitality CRM technology and software
  • Hospitality custom marketing
  • Hospitality customer lifetime value
  • Hospitality customer loyalty
  • Hospitality customer satisfaction
  • Hospitality consumer behaviour
  • Hospitality customer databases
  • Issues for implementing CRM systems in hospitality
  • Tools for capturing customer information
  • Solutions for hospitality CRM problems
  • Hospitality partner relationship management
  • Managing and sharing customer data
  • Business to business market (B2B)
  • Business to consumer market (B2C)
  • Hospitality enterprise resource planning (ERP)
  • e-commerce customer relationships on the internet
  • Channel management
  • Demand chain management (DCM)
  • Hospitality strategic alliances and partnerships
  • Hospitality sales management
  • Hospitality information technology and systems
  • Hospitality performance measurement and performance indicators
  • Logistics information systems
  • International hospitality issues

 

Notes for Prospective Authors

 

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B. Conference papers may only be submitted if the paper was not originally copyrighted and if it has been completely re-written).

 

All papers are refereed through a peer review process. A guide for authors, sample copies and other relevant information for submitting papers are available on the Author Guidelines page

 

Important Dates

 

Manuscript submission: 1 September, 2012

 

Notification of initial decision: 1 October, 2012

 

Submission of revised manuscript: 1 November, 2012

 

Notification of final acceptance: 1 December, 2012

 

Submission of final revised paper: 1 January, 2013

 

Editors and Notes

 

You may send one copy in the form of an MS Word file attached to an e-mail (details in Author Guidelines) to the following:

 

Dr. Chen-Kuo Pai
Macau University of Science and Technology
Faculty of International Tourism
Taipa
Macau SAR
China
Email: ckpai@ms.must.edu.mo

 

Dr. Te-Wei Wang
University of Illinois Springfield
Management Information Systems Department
Springfield, IL 62703-5407
USA
Email: twang@uis.edu

 

Please include in your submission the title of the Special Issue, the title of the Journal and the names of the Guest Editors