Middle East Journal of Management
2016 Vol.3 No.2
Pages | Title and author(s) |
95-109 | Outside perspectives and local traditions: charting a strategic course for the Middle EastAlf H. Walle DOI: 10.1504/MEJM.2016.078479 |
110-143 | Developing system approach for integrated customer relationship marketing in light of different prospective Arpita Mehta; Javad Tajeddini DOI: 10.1504/MEJM.2016.078553 |
144-163 | Understanding the role of sweet and bitter eWoM on purchase behaviour of Indian consumers for a technological productVarsha Jain; Jasbeersingh Arora; Ganesh B.E.; Dhruvinkumar Chauhan DOI: 10.1504/MEJM.2016.078532 |
164-178 | Moving towards managing offsite construction techniques in the Kingdom of Saudi Arabia: a review Yasir Almutairi; Mohammed Arif; Malik M.A. Khalfan DOI: 10.1504/MEJM.2016.078533 |