International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2022 Vol.16 No.1/2

Special Issue on: Innovative Technologies in the Era of Digital Marketing and E-Commerce

Guest Editors: Dr. Ioannis Nanos and Prof. Dr. Alexander Tsipoulanidis

Editorial

Pages Title and author(s)
5-26The influence of consumer trust in consumer behaviour toward mobile payment applications amongst young professionals
Shaizatulaqma Kamalul Ariffin; Khor Teik Lim
DOI: 10.1504/IJTMKT.2022.122443
27-49Online shopping during the Covid-19 crisis: the impact of anthropomorphic virtual agents on consumers' psychological states
Sihem Ben Saad; Fatma Choura
DOI: 10.1504/IJTMKT.2022.122450
50-70Factors influencing purchase intention of smartphone: a case of Gen Z Malaysian consumers
Wai Hong Tan; Diyana Kamarudin
DOI: 10.1504/IJTMKT.2022.122445
71-87Impact of Alibaba's Double 11 refund collapse event on consumer's willingness to participate
Wong Ming Wong; Yingping Mai; Wunhong Su
DOI: 10.1504/IJTMKT.2022.122441
88-110Brand community and its impact on brand love and repurchase intention in the fashion industry context
Mohammad Hamdi Alkhasawneh; Dana Eid; Farah Safi; Farah Al Sharaideh; Halley Abdelkhaleq; Leen Abu Qwaider
DOI: 10.1504/IJTMKT.2022.122458
111-130The use and effectiveness of social media marketing on firm's performance and value creation on stakeholders: evidence from Greek B2B exporting firms
Eleni Kilipiri; Dimitrios Markomichelakis; Eugenia Papaioannou
DOI: 10.1504/IJTMKT.2022.122455
131-144Customer engagement model and consumer behaviour within omnichannel retailing
Dimitrios Theocharis; Georgios Tsekouropoulos
DOI: 10.1504/IJTMKT.2022.122456

Additional Papers

145-167Are digital influencers social change catalysts? Empirical findings from the online apparel industry
Muddasar Ghani Khwaja; Umer Zaman; Athar Hameed Butt
DOI: 10.1504/IJTMKT.2022.122442
168-185Factors affecting adoption of cloud-based services: evidence from an emerging market
Abhisek Dutta; Raj K. Kovid; Pranav Ranjan
DOI: 10.1504/IJTMKT.2022.122452

 

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