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International Journal of Technology Marketing

2017 Vol. 12 No. 3

 

PagesTitle and authors
207-229TRIZ as innovation management tool: insights from academic literature
Roman Teplov; Leonid Chechurin; Daria Podmetina
DOI: 10.1504/IJTMKT.2017.10001121

230-251Determinants of Pinterest affinity for marketers using antecedents of user-platform fit, design, technology, and media content
Sunil Hazari; Beheruz N. Sethna; Cheryl O'Meara Brown
DOI: 10.1504/IJTMKT.2017.10006770

252-273Hearing enhancement technologies and issues of self-management: a case study
Ronald C. Beckett
DOI: 10.1504/IJTMKT.2017.10007070

274-307Consumers' adoption of wearable technologies: literature review, synthesis, and future research agenda
Mahdokht Kalantari
DOI: 10.1504/IJTMKT.2017.10008634