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Vol. 1

International Journal of Technology Marketing

2016 Vol. 11 No. 2


EditorialSpecial Section Editorial
PagesTitle and authors
123-148Augmented reality smart glasses: an investigation of technology acceptance drivers
Philipp A. Rauschnabel; Young K. Ro
DOI: 10.1504/IJTMKT.2016.075690

149-164Trial-and-error marketing: the role of the customer in tech start-ups
Fabian Eggers; Deborah Brown McCabe
DOI: 10.1504/IJTMKT.2016.075678

165-196A review and analysis of literature on netnography research
Michael Bartl; Vijai Kumar Kannan; Hanna Stockinger
DOI: 10.1504/IJTMKT.2016.075687

Special Section: Marketing of Innovation Under Conditions of Uncertainty; edited by Asghar Afshar Jahanshahi

197-217Knowledge sourcing from customers in new financial service development
Dieter De Smet; Anne-Laure Mention; Marko Torkkeli
DOI: 10.1504/IJTMKT.2016.075685

218-237Exploration of uncertainty in technological context through the holographic approach to service innovation; a synthesis review
Seyed Mohammad Sadegh Khaksar; Rajiv Khosla; Mei-Tai Chu; Fatemeh S. Shahmehr
DOI: 10.1504/IJTMKT.2016.075684

238-250Effects of intellectual capital on human resource productivity in innovative firms: mediating role of knowledge management
Mohammad Hakkak; Khaled Nawaser; Masoud Ghodsi
DOI: 10.1504/IJTMKT.2016.075689