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Vol. 1

International Journal of Technology Marketing

2016 Vol. 11 No. 1

Revisiting the Marketing Strategy and Tactics of Technology Innovative Solutions


PagesTitle and authors
3-23Optimal launch of a new generation of technology: a multi attribute approach discrete time diffusion process
Nitin Sachdeva; Ompal Singh; P.K. Kapur
DOI: 10.1504/IJTMKT.2016.073351

24-38Communicating high-tech products - a comparison between print advertisements of automotive premium and standard brands
Christian Vincenzo Baccarella; Christian Willi Scheiner; Timm Florian Trefzger; Kai-Ingo Voigt
DOI: 10.1504/IJTMKT.2016.073369

39-54How to bring innovation into a conservative market?
Maritana Sedysheva
DOI: 10.1504/IJTMKT.2016.073371

55-96The future of augmented reality - an Open Delphi study on technology acceptance
Hanna Stockinger
DOI: 10.1504/IJTMKT.2016.073372

97-119Insights on the innovation hub's design and management
Sonia Caterina Giaccone; Maria Cristina Longo
DOI: 10.1504/IJTMKT.2016.073318