International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2015 Vol.10 No.1

Special Issue on Marketing Innovative Technology Solutions in Global Market: Insights and Perspectives

Guest Editors: Professor Dr. Alexander Brem, Professor Dr. Eelko Huizingh and Professor Dr. Eric Viardot

Editorial

Pages Title and author(s)
4-24External technology commercialisation and markets for technology in Russian manufacturing industry
Pekka Torvinen; Juha Väätänen
DOI: 10.1504/IJTMKT.2015.066089
25-46Technology versus product innovations - are they like apples and oranges? A comparative study on commercialisation
Henri Simula; Povilas Valiauga; Tuula Lehtimäki
DOI: 10.1504/IJTMKT.2015.066084
47-66Customer-oriented product development process in B2B industry
Veli-Matti Suominen; Juha Kytölä; Marja Naaranoja
DOI: 10.1504/IJTMKT.2015.066075
67-94Comparative study on FFE activities between Korean and Japanese NPD projects
Akio Nagahira; Kyong-Hwan Kim; Hee-Ja Yoon; Sumie Ishihara; Yukiya Chiba; Yuta Tanaka; Aya Miura
DOI: 10.1504/IJTMKT.2015.066094
95-110Cheer the crowd? Facilitating user participation in idea crowdsourcing
Miia Kosonen; Kaisa Henttonen
DOI: 10.1504/IJTMKT.2015.066073