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Vol. 1

International Journal of Technology Marketing

2015 Vol. 10 No. 1

Special Issue on Marketing Innovative Technology Solutions in Global Market: Insights and Perspectives

Guest Editors: Professor Dr. Alexander Brem, Professor Dr. Eelko Huizingh and Professor Dr. Eric Viardot

 

Editorial
PagesTitle and authors
4-24External technology commercialisation and markets for technology in Russian manufacturing industry
Pekka Torvinen; Juha Väätänen
DOI: 10.1504/IJTMKT.2015.066089

25-46Technology versus product innovations - are they like apples and oranges? A comparative study on commercialisation
Henri Simula; Povilas Valiauga; Tuula Lehtimäki
DOI: 10.1504/IJTMKT.2015.066084

47-66Customer-oriented product development process in B2B industry
Veli-Matti Suominen; Juha Kytölä; Marja Naaranoja
DOI: 10.1504/IJTMKT.2015.066075

67-94Comparative study on FFE activities between Korean and Japanese NPD projects
Akio Nagahira; Kyong-Hwan Kim; Hee-Ja Yoon; Sumie Ishihara; Yukiya Chiba; Yuta Tanaka; Aya Miura
DOI: 10.1504/IJTMKT.2015.066094

95-110Cheer the crowd? Facilitating user participation in idea crowdsourcing
Miia Kosonen; Kaisa Henttonen
DOI: 10.1504/IJTMKT.2015.066073