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Vol. 1

International Journal of Technology Marketing

2014 Vol. 9 No. 3

Special Issue on Building New Business Models for Success

Guest Editor: Dr. Yioula Melanthiou


PagesTitle and authors
234-251Determinants of user adoption of e-government services: the case of Greek Local Government
Anastasia Voutinioti
DOI: 10.1504/IJTMKT.2014.063854

252-269Mobile marketing: a contemporary strategic perspective
Monaliz Amirkhanpour; Demetris Vrontis; Alkis Thrassou
DOI: 10.1504/IJTMKT.2014.063855

270-287Sustainability, eco-innovation and technology - an Italian perspective
Antonella Reitano; David Taylor; Karen Greig; Carla Sposato
DOI: 10.1504/IJTMKT.2014.063856

288-304Gaining customer loyalty in the e-tailing marketplace: the role of e-service quality, e-satisfaction and e-trust
Apostolos N. Giovanis; Pinelopi Athanasopoulou
DOI: 10.1504/IJTMKT.2014.063857

305-319Determinants of online trust and their impact on online purchase intention
Kaouther Kooli; Kaouther Ben Mansour; Rizky Utama
DOI: 10.1504/IJTMKT.2014.063858

320-332The impact of Facebook presence on brand image
Joana Coelho; Helena Nobre; Kip Becker
DOI: 10.1504/IJTMKT.2014.063859