International Journal of Technology Marketing (IJTMkt) Inderscience Publishers - linking academia, business and industry through research

International Journal of Technology Marketing

Special Issue on User Innovation and the Role of Creative Consumers

Guest Editor: Professor Ian P. McCarthy

Pages	Title and author(s)
6-20	Lead users, suppliers, and experts: the exploration and exploitation trade-off in product development Christos Tsinopoulos; Zu'bi M.F. Al-Zu'bi DOI: 10.1504/IJTMKT.2014.058080
21-32	Consumer creativity and the world's biggest brand Kirk Plangger; Karen Robson DOI: 10.1504/IJTMKT.2014.058081
33-52	On becoming creative consumers - user roles in living labs networks Seppo Leminen; Mika Westerlund; Anna-Greta Nyström DOI: 10.1504/IJTMKT.2014.058082
53-71	Advice from creative consumers: a study of online hotel reviews Linda W. Lee DOI: 10.1504/IJTMKT.2014.058083
72-85	It is emergent: five propositions on the relationship between creative consumers and technology Philip DesAutels; Esmail Salehi-Sangari; Pierre Berthon; Tamara Rabinovich; Leyland Pitt DOI: 10.1504/IJTMKT.2014.058084
86-98	Generation-C: creative consumers in a world of intellectual property rights Jan H. Kietzmann; Ian Angell DOI: 10.1504/IJTMKT.2014.058085