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Vol. 1

International Journal of Technology Marketing

2014 Vol. 9 No. 1

Special Issue on User Innovation and the Role of Creative Consumers

Guest Editor: Professor Ian P. McCarthy


PagesTitle and authors
6-20Lead users, suppliers, and experts: the exploration and exploitation trade-off in product development
Christos Tsinopoulos; Zu'bi M.F. Al-Zu'bi
DOI: 10.1504/IJTMKT.2014.058080

21-32Consumer creativity and the world's biggest brand
Kirk Plangger; Karen Robson
DOI: 10.1504/IJTMKT.2014.058081

33-52On becoming creative consumers - user roles in living labs networks
Seppo Leminen; Mika Westerlund; Anna-Greta Nyström
DOI: 10.1504/IJTMKT.2014.058082

53-71Advice from creative consumers: a study of online hotel reviews
Linda W. Lee
DOI: 10.1504/IJTMKT.2014.058083

72-85It is emergent: five propositions on the relationship between creative consumers and technology
Philip DesAutels; Esmail Salehi-Sangari; Pierre Berthon; Tamara Rabinovich; Leyland Pitt
DOI: 10.1504/IJTMKT.2014.058084

Free access Free access

86-98Generation-C: creative consumers in a world of intellectual property rights
Jan H. Kietzmann; Ian Angell
DOI: 10.1504/IJTMKT.2014.058085