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Vol. 1

International Journal of Technology Marketing

2012 Vol. 7 No. 3

Special Issue on Strategic Practices and Cases Adopted for Technology Marketing

Guest Editors: Professor G.D. Sardana and Professor Tojo Thatchenkery


Special Issue EditorialFrom the Editors-in-Chief
PagesTitle and authors
231-241Pushing new technologies through business model innovation
Christian Linder; Sven Seidenstricker
DOI: 10.1504/IJTMKT.2012.048129

242-253Compressing the business development cycle: applying stewardship design principles for commercial scale solar projects
Anthony E. Smith; Elizabeth Mast
DOI: 10.1504/IJTMKT.2012.048128

254-266Virtual business empires at Second Life
Roma Chauhan; Gaurav Kumar
DOI: 10.1504/IJTMKT.2012.048130

267-277Optimising online marketing resources: SEO strategy
Anuja Pandey
DOI: 10.1504/IJTMKT.2012.048126

278-286Strategic redesign for globally distributed manufacturing: a case study
Ron J. Newton
DOI: 10.1504/IJTMKT.2012.048127

Regular Papers

287-305Managing product variety decisions for sustainable profitability in B2B industries
Florian Kuffer; Leo Brecht
DOI: 10.1504/IJTMKT.2012.048125

306-323A study of software product sampling
Yanbin Tu; Min Lu; Y. Alex Tung
DOI: 10.1504/IJTMKT.2012.048118

324-341Aesthetic technology: scale development and measurement
Esther Swilley
DOI: 10.1504/IJTMKT.2012.048119