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International Journal of Technology Marketing

2010 Vol. 5 No. 4

Special Issue on Today’s Consumer: Online, Mobile And Social

Guest Editor: Dr. Yioula Melanthiou


PagesTitle and authors
291-302The new e-commerce freeloaders: effects on consumer behaviour and decision-making
Kip Becker, Jung-Wan Lee, Helena Nobre
DOI: 10.1504/IJTMKT.2010.039732

303-314Using social networks as a promotional tool for higher education institutions
Yioula Melanthiou, Sophia Fantis
DOI: 10.1504/IJTMKT.2010.039733

315-327Internet adoption in the public sector: the case of Portuguese public institutions
Ana Prego De Faria, Elisabete Sampaio De Sa, Faranak Abbaspuli Mamaghani
DOI: 10.1504/IJTMKT.2010.039734

328-344Always-on mobile phone behaviour impulsive and postmodern consumers
M. Hakan Altintas, Necmi Gursakal, Hans Ruediger Kaufmann, Demetris Vrontis, Feride Bahar Isin
DOI: 10.1504/IJTMKT.2010.039735

345-362Are online payment systems customer-centric? – A study on Indian public sector banks
Sukanya Kundu, Saroj K. Datta
DOI: 10.1504/IJTMKT.2010.039736