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Vol. 1

International Journal of Technology Marketing

2009 Vol. 4 No. 2/3

Special Issue on R&D, Innovation and Marketing How to Convince Internal and External Stakeholders of Technological Innovations

Guest Editors: Alexander Brem, Liora Katzenstein, Mostafa Hashem Sherif and Kai-Ingo Voigt


PagesTitle and authors
113-128The management of marketing knowledge in the early phases of the innovation process
Pamela Adams
DOI: 10.1504/IJTMKT.2009.026865

129-148Stakeholder perceptions and implications for technology marketing in multi-sector innovations: the case of intelligent transport systems
Michele D. Bunn, Faiza Azmi, Manuel Puentes
DOI: 10.1504/IJTMKT.2009.026866

149-164Leadership in interorganisational network-based innovation projects
Rene Chester Goduscheit
DOI: 10.1504/IJTMKT.2009.026867

165-184Innovation politics: how serial innovators gain organisational acceptance for breakthrough new products
Raymond L. Price, Abbie Griffin, Bruce A. Vojak, Nathan Hoffmann, Holli Burgon
DOI: 10.1504/IJTMKT.2009.026868

185-198From roles to skills – key persons in the innovation process
Sebastian Gurtner, Nadin Dorner
DOI: 10.1504/IJTMKT.2009.026869

199-216Overcoming resistance to innovations: an approach for the use of communication tools within the innovation process
Nadin Dorner, Sebastian Gurtner, Michael Schefczyk
DOI: 10.1504/IJTMKT.2009.026870

217-229Lead-using or lead-refusing? An examination of customer integration in mechanical engineering firms
Guido Reger, Christian Schultz
DOI: 10.1504/IJTMKT.2009.026871

230-247Key stakeholders' interaction as a factor of product innovation: the case of Russia
Maria M. Smirnova, Daria Podmetina, Juha Vaatanen, Sergey Kouchtch
DOI: 10.1504/IJTMKT.2009.026872

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248-274Launching technological innovations: the relevance of a stakeholder perspective
Katrin Talke, Soren Salomo
DOI: 10.1504/IJTMKT.2009.026873

275-288Absorptive capability and its mediating effect on the learning and market orientations' influences on performance
David Di Zhang
DOI: 10.1504/IJTMKT.2009.026874