International Journal of Technology Marketing
2009 Vol.4 No.1
Pages | Title and author(s) |
1-14 | On the remedies to the traditional innovation life cycle modelPing Lan DOI: 10.1504/IJTMKT.2009.023553 |
15-42 | Marketing mixes for digital products: a study of the marketspaces in ChinaY. Wang, K.L. Wang, J.T. Yao DOI: 10.1504/IJTMKT.2009.023554 |
43-62 | Agent-based modelling of software market share evolution: the factors and simulationsLiguo Yu, Srini Ramaswamy DOI: 10.1504/IJTMKT.2009.023555 |
63-88 | Show me the money: the business models of Linux playersRoger Migdow, Sanjit Sengupta, Sameer Verma DOI: 10.1504/IJTMKT.2009.023556 |
89-107 | The impact of gender on the perceptions of and preferences for technology-based gamesAnne M. Brumbaugh DOI: 10.1504/IJTMKT.2009.023557 |