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International Journal of Technology Marketing

2008 Vol. 3 No. 4


PagesTitle and authors
305-324The consumer-human-like robot interaction framework
Penny M. Simpson, Jane LeMaster, Adesegun Oyedele
DOI: 10.1504/IJTMKT.2008.021850

325-341Value creation through strategic alliances: the importance of the characteristics of the partners and the resources brought by them
Maryam Nasiriyar, Dominique R. Jolly
DOI: 10.1504/IJTMKT.2008.021851

342-357Strategic cooperation for technology products through knowledge-based management learning: a case study on Randon Implements S/A, Caxias do Sul (Brazil)
Eric Dorion, Eloide T. Pavoni, Fernanda Lazzari
DOI: 10.1504/IJTMKT.2008.021852

358-375A study of the diffusion parameters and marketing decision variables for a family of technological innovations
Udayan Chanda, A.K. Bardhan
DOI: 10.1504/IJTMKT.2008.021853

376-391Attributes affecting the growth of online banking: a consumer perspective
Kirti Dutta, Urvashi Makkar
DOI: 10.1504/IJTMKT.2008.021854

392-402Managing gerontechnological innovation in networks
Anna Karttinen, Timo Jarvensivu, Matti Tuominen
DOI: 10.1504/IJTMKT.2008.021855