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Vol. 1

International Journal of Technology Marketing

2008 Vol. 3 No. 1


PagesTitle and authors
1-19Adoption of stationary fuel cells: a focus group study with potential users
Cornelia R. Karger, Richard Bongartz
DOI: 10.1504/IJTMKT.2008.017337

20-38Exploring Marketing Information Systems (MkIS) selection and evaluation criteria: implications for suppliers
Andreas Andronikidis, Christos Vassiliadis, Thomas Fotiadis, Constantinos-Vasilios Priporas
DOI: 10.1504/IJTMKT.2008.017338

39-55Managing the innovative deployment of Information and Communication Technologies (ICTs) for Global Service Organisations
Martin R. Fellenz, Mairead Brady
DOI: 10.1504/IJTMKT.2008.017339

56-80Beyond the interoperability of telephony, VoIP and networking: self-realisation marketing contribution to value creation in telecommunications sector
Emilio Jose Montero Arruda Filho, Fabio Cassia, Alberto Marino
DOI: 10.1504/IJTMKT.2008.017340

81-96Marketing research and customer analytics: interfunctional knowledge integration
Sharman Lichtenstein, David H.B. Bednall, Stewart Adam
DOI: 10.1504/IJTMKT.2008.017341