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Vol. 1

International Journal of Technology Marketing

2007 Vol. 2 No. 4

 

PagesTitle and authors
295-315An examination on the integration of technological and business innovation: cases of Yahoo! and Google
Ping Lan, Gregory A. Hutcheson, Yavor Markov, Nathaniel W. Runyan
DOI: 10.1504/IJTMKT.2007.015747

316-330Open to all: a postmodern perspective on product development and brands in an open-source environment
Leyland F. Pitt, Pierre R. Berthon, Richard T. Watson, Donald Wynn Jr., Arien Strasheim
DOI: 10.1504/IJTMKT.2007.015748

331-347Winning by timely market entry?
Anni Tuppura, Pia Hurmelinna-Laukkanen, Ari Jantunen, Kaisu Puumalainen, Kalevi Kylaheiko
DOI: 10.1504/IJTMKT.2007.015749

348-363The internet's impact on B2B sales management: some Australian evidence
Leyland F. Pitt, Bradley R. Barnes, Ronika Chakrabarti, Dayananda Palihawadana, Mike Ewing, Elaine Leong
DOI: 10.1504/IJTMKT.2007.015750

364-380The outsourcing application in developing one's own brand: transformation from ODM business
Yu-Xiang Yen, Der-Juinn Horng
DOI: 10.1504/IJTMKT.2007.015751