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Vol. 1

International Journal of Technology Marketing

2005 Vol. 1 No. 1


PagesTitle and authors
22-36Global diffusion of telecommunications innovations: a cross-cultural review
Kaisu Puumalainen, Sanna Sundqvist
DOI: 10.1504/IJTMKT.2005.008123

37-61Online technology markets and suitable marketing strategies
Ettore Bolisani, Giorgio Gottardi
DOI: 10.1504/IJTMKT.2005.008124

62-78Consumer attitudes towards online banking: a new strategic marketing medium for commercial banks
Erdener Kaynak, Talha D. Harcar
DOI: 10.1504/IJTMKT.2005.008125

Free access Free access

79-94Commercialising wireless sensor networks technologies
Ping Lan
DOI: 10.1504/IJTMKT.2005.008126

95-114A comparison of learning schemes for recommender software agents: a case study in home furniture
Luis Rabelo, Dan Ariely, Joaquin Vila, Nabeel Yousef
DOI: 10.1504/IJTMKT.2005.008127