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Vol. 1

International Journal of Technology Management

2004 Vol. 28 No. 1

Special Issue on Marketing of Technology Oriented Products and Services

Guest Editors: Professor Naresh K. Malhotra, Professor Alka V. Citrin and Professor G. Shainesh

 

Editorial
PagesTitle and authors
8-30Unique marketing challenges at the frontiers of technology: an integrated perspective
Can Uslay, Naresh K. Malhotra, Alka V. Citrin
DOI: 10.1504/IJTM.2004.005050

31-45Collaborative filtering: theoretical positions and a research agenda in marketing
Richard Vezina, Dorin Militaru
DOI: 10.1504/IJTM.2004.005051

46-61E-provider evaluation: an exploratory study
Ajay Das
DOI: 10.1504/IJTM.2004.005052

62-87Technology transformation and purposed play: model development and implications for high tech product development
Timothy M. Quey, Naresh K. Malhotra
DOI: 10.1504/IJTM.2004.005053

88-102Technology and its CRM implications in the shipping industry
Srinivas Durvasula, Steven Lysonski, Subhash C. Mehta
DOI: 10.1504/IJTM.2004.005054

103-117Technological innovations in hospitals: what kind of competitive advantage does adoption lead to?
Robert E. McDonald, Narasimhan Srinivasan
DOI: 10.1504/IJTM.2004.005055

118-127Understanding buyer behaviour in software services – strategies for Indian firms
G. Shainesh
DOI: 10.1504/IJTM.2004.005056

128-138Determinants of brand equity for banking business application software products
Nidhi Varma Srivastava, Amit Mookerjee
DOI: 10.1504/IJTM.2004.005057

139-148An exploratory analysis of software piracy using cross-cultural data
Lee Chadwick Simmons
DOI: 10.1504/IJTM.2004.005058