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Vol. 1

International Journal of Technology Intelligence and Planning

2006 Vol. 2 No. 2

Special Issue on Science-To-Business Marketing, with Contributions from the '5th International Conference on Science-To-Business Marketing and Successful Research Commercialisation'

Guest Editors: Professor Thomas Baaken and Professor Yoshio Sugasawa


PagesTitle and authors
117-128Developing a new business model for enabling research – the case of the ACPFG in Australia
Stephanie C. Agius, David Corkindale, Antonio G. Dottore, Michael Gilbert
DOI: 10.1504/IJTIP.2006.011303

129-141Science marketing – empirical data from South Africa
Joe Amadi-Echendu, Marthinus W. Pretorius, Thomas Baaken
DOI: 10.1504/IJTIP.2006.011304

142-159Service-related science-to-business collaborations: case studies from Germany
Matthias Gouthier, Christoph Kleppel, Rembert Schulze Wehninck, Achim Luhn, Anja Kremer
DOI: 10.1504/IJTIP.2006.011305

160-177The effect of a university's market orientation on the industry partner's relationship perception and satisfaction
Carolin Plewa, Pascale Quester
DOI: 10.1504/IJTIP.2006.011306

178-185Technology marketing in Asian culture
Mitsuo Sasaki, Soonok Jung
DOI: 10.1504/IJTIP.2006.011307

186-199Market strategy and product innovation starting from low-end orientation: lessons from a Japanese Small- and Medium-sized Enterprise (SME)
Yoshio Sugasawa
DOI: 10.1504/IJTIP.2006.011308

200-209Technological innovation – customer-centred or market-centred
Hiroshi Suzuki
DOI: 10.1504/IJTIP.2006.011309

210-224International research customer satisfaction surveys (Germany and Australia) and research provider surveys (Germany and Europe)
Friederike Von Hagen, Thomas Baaken, Volker Holscher, Carolin Plewa
DOI: 10.1504/IJTIP.2006.011310