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International Journal of Trade and Global Markets

2015 Vol. 8 No. 3

Special Issue on Multi-Dimensional Impacts of Marketing and Operational Strategies on Business Performance

Guest Editors: Dr. Michael K. Fung and Dr. Bruno S. Sergi


PagesTitle and authors
183-195A study on awareness of Islamic banking in India
Vibha Dua Satija; Himanshu Puri
DOI: 10.1504/IJTGM.2015.071602

196-206Olfactory branding: a new trend for defining brands through smell - a case of ITC Sonar Hotel in Kolkata, India
Shuvam Chatterjee
DOI: 10.1504/IJTGM.2015.071603

207-222The implementation of quality management practices in Indonesian SMEs
Ronald Sukwadi
DOI: 10.1504/IJTGM.2015.071604

223-236New factor of environment franchise and its influence on business performance of franchise outlets in food and beverage industry: case of Vietnam
Nguyen Khanh Trung; Nguyen Thi Dieu Linh; Duong Ba Vu Thi
DOI: 10.1504/IJTGM.2015.071605

237-252How green firms appeal users with pop-ups and inline ads as an effective tool to distort their attitude
Daniel Lameck; Ying-Jiun Hsieh
DOI: 10.1504/IJTGM.2015.071606

253-265The relationships among agility empowerers from the viewpoint of gaining competitive advantage
Houshang Taghizadeh; Abdolhossein Shokri
DOI: 10.1504/IJTGM.2015.071607

266-279An empirical analysis of materials' cost effect in the Malaysian housing market industry using deterministic method: case of Klang Valley
Rajeeshwaran Moorthy
DOI: 10.1504/IJTGM.2015.071608