International Journal of Trade and Global Markets
2013 Vol.6 No.2
Special Issue on the Resource-Based View (RBV) as Applied in International Marketing
Guest Editor: Dr. Craig C. Julian
Editorial |
Pages | Title and author(s) |
99-122 | Export venture flexibility: its antecedents and effects on performanceLi Ling-Yee; Gabriel O. Ogunmokun DOI: 10.1504/IJTGM.2013.053001 |
123-140 | Importer commitment drivers and their impact on performance: a resource-based perspectiveMd. Abu Saleh; M. Yunus Ali; Craig C. Julian DOI: 10.1504/IJTGM.2013.053002 |
141-157 | A resource-based approach to the study of export marketing from AustraliaCraig C. Julian DOI: 10.1504/IJTGM.2013.053003 |
158-181 | The effect of marketing capability, financing resource and spatial configuration on market-focused flexibilityLi Ling-Yee; Gabriel O. Ogunmokun DOI: 10.1504/IJTGM.2013.053004 |
182-201 | The influence of key capabilities on brand portfolio-based competitive advantageClaude Chailan DOI: 10.1504/IJTGM.2013.053005 |
202-223 | Strategically planned entrepreneurial expansion into emerging markets: a resource-based view of ArgentinaMichael Pettus; J. Mark Munoz DOI: 10.1504/IJTGM.2013.053006 |