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International Journal of Trade and Global Markets

2013 Vol. 6 No. 2

Special Issue on the Resource-Based View (RBV) as Applied in International Marketing

Guest Editor: Dr. Craig C. Julian


PagesTitle and authors
99-122Export venture flexibility: its antecedents and effects on performance
Li Ling-Yee; Gabriel O. Ogunmokun
DOI: 10.1504/IJTGM.2013.053001

123-140Importer commitment drivers and their impact on performance: a resource-based perspective
Md. Abu Saleh; M. Yunus Ali; Craig C. Julian
DOI: 10.1504/IJTGM.2013.053002

141-157A resource-based approach to the study of export marketing from Australia
Craig C. Julian
DOI: 10.1504/IJTGM.2013.053003

158-181The effect of marketing capability, financing resource and spatial configuration on market-focused flexibility
Li Ling-Yee; Gabriel O. Ogunmokun
DOI: 10.1504/IJTGM.2013.053004

182-201The influence of key capabilities on brand portfolio-based competitive advantage
Claude Chailan
DOI: 10.1504/IJTGM.2013.053005

202-223Strategically planned entrepreneurial expansion into emerging markets: a resource-based view of Argentina
Michael Pettus; J. Mark Munoz
DOI: 10.1504/IJTGM.2013.053006