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International Journal of Sport Management and Marketing

2017 Vol. 17 No. 3


PagesTitle and authors
145-161Innovative methodology to identify sport fan behaviours in a newly emerging market: an ethnographic photo-journaling in the Colombian soccer games
Sung-Bae Roger Park; Joon-Seo Andrew Choi
DOI: 10.1504/IJSMM.2017.10006497

162-181Different spokes: a multidimensional scale analysis of market segmentation in mountain biking
Kieren McEwan; Neil Weston
DOI: 10.1504/IJSMM.2017.10006509

182-199Constraint factors affecting non-attendance in collegiate volleyball
Kurt C. Mayer Jr.; Alan L. Morse; Terry W. Eddy; Adam Love
DOI: 10.1504/IJSMM.2017.10006501

200-219The efficiency of sponsoring vs. ambush-marketing disclosure in terms of attitude and purchasing intention: football - the African Nations Cup 2010
Fawzi Dekhil; Salma Khammassi
DOI: 10.1504/IJSMM.2017.10006503

220-236Innovations in Major League Baseball catalysing factors: when winning is not enough
André Richelieu; Andrew Webb
DOI: 10.1504/IJSMM.2017.10006510