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Vol. 1

International Journal of Sport Management and Marketing

2014 Vol. 15 No. 3/4

Special Issue on Marketing of Olympic Sport via New Media

Guest Editors: Dr. Andrea N. Geurin-Eagleman and Dr. Lauren M. Burch


PagesTitle and authors
102-119The effect of Twitter on sports fans' information processing: an analysis of the controversial referee's decision in the 2012 London Olympic Games
Min Kyo Lee; Sangyoon Ryu; Galen Clavio; M. David Lovell; Choong Hoon Lim; Paul M. Pedersen
DOI: 10.1504/IJSMM.2014.072006

120-140Social Sochi: using social network analysis to investigate electronic word-of-mouth transmitted through social media communities
Marion E. Hambrick; Ann Pegoraro
DOI: 10.1504/IJSMM.2014.072005

141-162Speak for yourself: analysing how US athletes used self-presentation on Twitter during the 2012 London Paralympic Games
Joshua R. Pate; Robin Hardin; Brody Ruihley
DOI: 10.1504/IJSMM.2014.072007

163-183I am not loving it: examining the hijacking of #CheersToSochi
Ann Pegoraro; Lauren M. Burch; Evan Frederick; Claude Vincent
DOI: 10.1504/IJSMM.2014.072008

184-213Activating a global sport sponsorship with social media: an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Gashaw Abeza; Ann Pegoraro; Michael L. Naraine; Benoît Séguin; Norm O'Reilly
DOI: 10.1504/IJSMM.2014.072010

Additional Paper

214-231Playing the game: how football directors make sense of dismissing the coach
Rasmus Nissen
DOI: 10.1504/IJSMM.2014.072009