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Vol. 1

International Journal of Sport Management and Marketing

2013 Vol. 13 No. 3/4

Special Issue on Marketing and Management of Niche Sports

Guest Editor: Dr. Brendan Dwyer


PagesTitle and authors
144-157Understanding spectator expectations: an analysis of niche sports
T. Christopher Greenwell; Greg Greenhalgh; Nick Stover
DOI: 10.1504/IJSMM.2013.059720

158-172Brand community integration in a niche sport: a league-wide examination of online and offline involvement in minor league soccer in North America
Clinton J. Warren; Eric A. Brownlee
DOI: 10.1504/IJSMM.2013.059707

173-199An inquiry into the perceptions of leisure-work-family conflict among female Ironman participants
Marion E. Hambrick; Jason M. Simmons; Tara Q. Mahoney
DOI: 10.1504/IJSMM.2013.059719

200-217Attitudes, motivation, and commitment of runners who do and do not participate in women-only road races
Andrea N. Eagleman
DOI: 10.1504/IJSMM.2013.059724

218-238Examining emergent niche sports' YouTube exposure through the lens of the psychological continuum model
Tara Q. Mahoney; Marion E. Hambrick; Per G. Svensson; Matthew H. Zimmerman
DOI: 10.1504/IJSMM.2013.059717

239-256Consumption of niche sports: understanding which product attributes predict consumption across different levels of team identification
Jason M. Simmons; T. Christopher Greenwell; Dustin F. Thorn; Marion E. Hambrick; Greg Greenhalgh
DOI: 10.1504/IJSMM.2013.059723