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Vol. 1

International Journal of Sport Management and Marketing

2012 Vol. 12 No. 1/2

Special Issue on Consumer Behaviour in Sports

Guest Editor: Dr. Nicholas D. Theodorakis


PagesTitle and authors
1-24Who takes part in triathlon? An application of lifestyle segmentation to triathlon participants
Pamela Wicker; Kirstin Hallmann; Joachim Prinz; Daniel Weimar
DOI: 10.1504/IJSMM.2012.051246

25-38The relationship between sport team identification and the need to belong
Nicholas D. Theodorakis; Daniel L. Wann; Pantelis Nassis; Tara Beth Luellen
DOI: 10.1504/IJSMM.2012.051249

39-56'Rusting on' fans: nurturing sport team identification via the creation of generational fandom - a case study
Michelle A. O'Shea; Abel Duarte Alonso
DOI: 10.1504/IJSMM.2012.051251

57-72Exploring the role of motivation on the development of sport involvement
Konstantinos Alexandris
DOI: 10.1504/IJSMM.2012.051252

73-92Health-related benefits: their influence on loyalty and physical activity participation in Australian public aquatic centres
Gary Howat; Jessica Alikaris; Heather March; Peter Howat
DOI: 10.1504/IJSMM.2012.051253

93-110Consumption and meanings of team licensed merchandise
Artemisia Apostolopoulou; Dimitra Papadimitriou; David Synowka; John S. Clark
DOI: 10.1504/IJSMM.2012.051266

111-140Does hosting the Olympic Games matter? Canada and Olympic Games images before and after the 2010 Olympic Games
Anahit Armenakyan; Louise A. Heslop; John Nadeau; Norm O'Reilly; Irene R.R. Lu
DOI: 10.1504/IJSMM.2012.051265