International Journal of Sport Management and Marketing

2012 Vol. 11 No. 3/4

Pages	Title and authors
143-157	Globalisation and management of the National Basketball Association since the 1980s Naoki Chiba DOI: 10.1504/IJSMM.2012.047132
158-171	Consumer evaluation of brand fit, attitude, and purchase intention of athletic team merchandise Donghun Lee; Charles Kroncke; James E. Johnson DOI: 10.1504/IJSMM.2012.047134
172-192	Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise Jonathan A.J. Wilson; Jonathan Liu DOI: 10.1504/IJSMM.2012.047131
193-205	A closer look at effects of martial arts involvement among youth Marc Theeboom DOI: 10.1504/IJSMM.2012.047127
206-224	Estimating attendance for the Ultimate Fighting Championship: a demand theory approach Scott Tainsky; Steven Salaga; Carla A. Santos DOI: 10.1504/IJSMM.2012.047130
225-238	Demand for pay-per-view consumption of Ultimate Fighting Championship events Nicholas M. Watanabe DOI: 10.1504/IJSMM.2012.047128
239-256	The state of mind of contemporary male gym-goers: goals, inspirations and motivations Weng Marc Lim; Ding Hooi Ting; Angel Merzalia Shandy; Stephanie Kay Ann Cheah; Natalie Net-Ti Ooi; Nabilla Hana Azlan DOI: 10.1504/IJSMM.2012.047143