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Vol. 1

International Journal of Sport Management and Marketing

2012 Vol. 11 No. 3/4


PagesTitle and authors
143-157Globalisation and management of the National Basketball Association since the 1980s
Naoki Chiba

158-171Consumer evaluation of brand fit, attitude, and purchase intention of athletic team merchandise
Donghun Lee; Charles Kroncke; James E. Johnson

172-192Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise
Jonathan A.J. Wilson; Jonathan Liu

193-205A closer look at effects of martial arts involvement among youth
Marc Theeboom

206-224Estimating attendance for the Ultimate Fighting Championship: a demand theory approach
Scott Tainsky; Steven Salaga; Carla A. Santos

225-238Demand for pay-per-view consumption of Ultimate Fighting Championship events
Nicholas M. Watanabe

239-256The state of mind of contemporary male gym-goers: goals, inspirations and motivations
Weng Marc Lim; Ding Hooi Ting; Angel Merzalia Shandy; Stephanie Kay Ann Cheah; Natalie Net-Ti Ooi; Nabilla Hana Azlan