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Vol. 1

International Journal of Sport Management and Marketing

2011 Vol. 10 No. 1/2

Special Issue on Corporate Responsibility, Sustainability and Stewardship within Sport

Guest Editor: Dr. Aubrey Kent


PagesTitle and authors
1-20Corporate philanthropy toward the community and organisational commitment in the fitness sector
Marla Lubinsky; Alison Doherty; Shannon Kerwin
DOI: 10.1504/IJSMM.2011.043615

21-34Impact of congruence in cause marketing campaigns for professional sport organisations
Donald P. Roy
DOI: 10.1504/IJSMM.2011.043614

35-45NASCAR-related philanthropy and the distilled spirits sponsor category
Patrick K. O'Rourke; Lance Kinney
DOI: 10.1504/IJSMM.2011.043621

46-60Toward a framework for understanding Black male athlete social responsibility (BMASR) in big-time American sports
Kwame J.A. Agyemang; John N. Singer
DOI: 10.1504/IJSMM.2011.043613

61-82Social effectiveness and sport personnel: the impact of athlete political skill and influence tactics on sport organisation CSR reputation and consumer advocacy intentions
Marshall J. Magnusen; Sungil Hong; Michael Mondello
DOI: 10.1504/IJSMM.2011.043619

83-103Corporate social responsibility (CSR) communications in the G-25 football clubs
Dimitrios Kolyperas; Leigh Sparks
DOI: 10.1504/IJSMM.2011.043612

104-120Recycling intentions among youth baseball spectators
Brian P. McCullough; George B. Cunningham
DOI: 10.1504/IJSMM.2011.043618

121-141Impact of green stadium initiatives on donor intentions toward an intercollegiate athletic programme
Liyan Jin; Luke Lunhua Mao; James J. Zhang; Matthew B. Walker
DOI: 10.1504/IJSMM.2011.043620

142-160CSR and water management in the sport sector: a research agenda
Pamm Kellett; Paul Turner
DOI: 10.1504/IJSMM.2011.043616